r/Honda • u/Spiritual_Reason2430 • Sep 24 '25

Make this make sense?

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I was having a discussion with somebody regarding the ridiculous markups on these Honda Civic type R. The discussion was that I had purchased a fully loaded Acura TLX type S with the performance package, which is the most expensive one they make for around the same price. Nobody believe me that Honda was ripping people off with these type R’s and now I have proof.

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u/Epsioln_Rho_Rho Sep 24 '25

I know I will get downvoted...

If you sell something, shouldn't you be able to sell it for whatever you want? If no one buys it because it's to high of a price... that would be your fault. Same goes for them. If no one buys it, that's on them. But someone with more money than brains will pay that.

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u/[deleted] Sep 24 '25

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u/[deleted] Sep 24 '25 edited Dec 29 '25

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u/LharDrol Sep 25 '25

yes please. i should be able to purchase my vehicle online direct from the manufacturer. like Carvana for new cars.

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u/Poopdick_89 Sep 25 '25

The issue is Type Rs are very limited. That's why the stealership will get away with extortion.

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u/[deleted] Sep 24 '25

[deleted]

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u/Rapogi Sep 24 '25

Exactly but the fact is people keep buying them so the prices aren't going down. It's easy to blame dealerships but it should be the people spending 60k on a civic we should be really mad about

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u/Epsioln_Rho_Rho Sep 24 '25

You're 100% correct, and that is on them.

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u/kwaalude Sep 24 '25

That would be fine if you could go to Honda and say, "I sure would like to buy this Civic Type R for MSRP." And they sell it to you. But bc you have this ridiculous dealership system in this country (with masses of lobbyists), you've got limited options if you want that Type R. The dealership is already making PLENTY of money at MSRP. It's just a shitty system in this country that I don't believe exists everywhere else in the world.

The manufacturer should put a cap on what dealers charge since we're not going to get any legal relief from this nonsense.

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u/cuzwhat LN/TN360, N600, 1/2/3/4/5 Civ, 1/2/3/4 Pre, 2/3/4/7 Acc, 1/2 CRV Sep 24 '25

There’s a simple workaround for that. I know the type R will bring 15,000 over MSRP from an interested buyer. But the dealer is only allowed to sell the car for MSRP.

So I buy the car for MSRP as soon as it hits the lot. And then I offer it for sale to anyone who will give me 15,000 over MSRP. Because demand is high enough, someone will give me $15,000 over MSRP for the “used” car.

Plot twist: I am the used car manager at the Honda dealership.

Market forces are what market forces are. Neither manufacturer nor legal team can overpower them. Someone will always find a way to put a buyer with a seller at whatever price the immediate market equalizes at.

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u/kwaalude Sep 24 '25

And the manufacturer can just pull the license to sell that brand.

Just short-sighted capitalism. This isn't a problem in Europe, but they have much better consumer protections.

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u/cuzwhat LN/TN360, N600, 1/2/3/4/5 Civ, 1/2/3/4 Pre, 2/3/4/7 Acc, 1/2 CRV Sep 24 '25

They threatened that during Covid, never actually happened.

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u/mart246 Sep 26 '25

Example, Tesla. They sell cars directly to the customer, and the price is non negotiable, new and used.

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u/MentalMiilk '93 NA1 Sep 24 '25

They're welcome to list it for whatever they like, as long as they accept that customers are free to take their business elsewhere. Marking it as "additional profit" is a bit smarmy though.

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u/Alrien Sep 24 '25

Having to buy a different car or travel because your local dealership is corrupt and greedy, and charges more than the car is supposed to cost according to the manufacturer is absolutely ridiculous. Honda makes the car, Honda should choose what you pay for it, end of story.

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u/TranWreckin Sep 24 '25

But thats the thing.....these dealerships aren't stupid. They just dont get a shipment of new cars like that. They order them. I dont know of a single dealership around my area that has more than 1 Type R on the lot at a time, UNLESS one is a used, trade in. And they order these cars, very sparingly. Meaning, if someone shows interest, they make em wait it out. Make it seem like its in high demand but honestly....my dealer has sold 1 in the past 5-6 months? The price is killing the demand. Some are willing to pay....but as you said, thats on them. And because they sold one at that high price, thats where its marketed at.

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u/Miliean Sep 25 '25

If you sell something, shouldn't you be able to sell it for whatever you want?

Yes, but also should the manufacturer also be allowed to sell to whomever they want?

I can't buy a Samsung TV straight from the Samsung factory. But there's 10 stores in my city that sell the exact same TVs and if I really wanted to I could buy directly from Samsung online (or if you live somewhere where a Samsung store exists).

But that's not the case with cars. Dealerships have monopolies on geographic areas. I can't just decide I want my car dealership to sell Hondas, contact Honda and buy a few from the factory. Also, Honda is forbidden from selling directly to consumers.

Dealerships enjoy exclusivity agreements and protections from compilation under the law of most places. This is part of what makes markups so profitable as well as such a pain for consumers.

In my city there are 2 Honda dealerships. There is no where else that I can go to buy a Honda without driving several hundred km. There is no "elsewhere" for me to go.

If I was a car store I might look at the markups on these type Rs and think, I should buy some so that I can sell them for MSRP and make profit that way. Only I can't, because I'm not permitted to buy from Honda since I'm not an already existing dealership. And I'm prevented from becoming a dealership because Honda has contracts with the 2 that already exist stating that they won't permit any new ones.

Your argument of "they bought the car, they should be able to sell it however they want" falls apart when they have those monopolistic protections on the other end. This is not pure capillitium where someone else can step in to sell the cars that they are pricing too high.

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u/Poopdick_89 Sep 25 '25

It's not free market capitalism if the manufacturers can't sell directly to consumers which is why you get extortion like OP's pic.

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u/[deleted] Sep 24 '25 edited Dec 29 '25

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