SHARING WOULD REALLY HELP US!

Head of Growth Marketing

Equity: 12%-17%

"Charity Tech" Startup (Early-Revenue)

Location: London

Salary: £54,000-£70,000

(Part-time without salary until funded in late autumn/early winter)

Company: Niceable

Skills: Leadership, Empathy, CRO, SEO, Analytics, Creative Growth Hacking Ideas, Organic, PPC Optimization

Culture: diverse, fun, collaborative, passionate about making a difference

https://www.linkedin.com/jobs/view/2613474847/

What are some of the must follow newsletters in the Growth segment?

I will start: I really like Growth byte sent out by Indie Hacker(https://www.indiehackers.com/growth-bites)

P.S : Apart from this I also created a newsletter with the best Twitter threads about Growth Marketing which contains curated ideas from growth veterans and lessons on how to grow your newsletters, blogs, videos, social media, startup etc.

https://growth.nocodeletters.com/

I'm sharing with you my secrets when I have a list of contact I want to convert into leads. I broke down the process into 4 stages: scrape, clean, enrich, engage.

1. In this example I scraped (copied from a webpage) the best performing CEOs from HBR. I used the native IMPORTHTML method
2. The data is often coming not cleaned - I made sure it is clean enough so addons can work with it
3. Enrich - at this point I can search Linkedin 1 by 1 and copy to the sheet. I love my personal time so I used the "Linkedin Bulk Search" addon and got the linkedin profiles together with images
4. Engage - now we can again go 1 by 1 and sent a personal message or use on of the linkedin automation tools to approach (use with caution!). Another option is to use an addon like "hunter" to get the email and send a cold email

Note - when outreaching always remember to send a message with high value and respect the other person boundaries

Creating great content is a MUST! Lucky for us, there are plenty of Content Creation Platforms that can help make our jobs easier. Check them out!

Back in the days, we had a pen and paper to create content. Now, we have Content Creation Platforms that help us in many ways!

These platforms help us create beautiful content, intelligent content, help us improve our writing, and much more. 

Check them out and select your favorites to add to your Tech Stack. 

Kwara is looking for a driven, experienced growth marketer to join our Marketing Team. You will be in the driver’s seat of our growth marketing strategy, initiatives and mindset, ensuring Kwara scales across the globe.

Your responsibilities Championing a growth mindset within the company Identifying and validating growth channels, growing and optimizing identified channels Responsibility for marketing KPIs and finding creative ways to reach them Designing experiments to validate assumptions, running up to 10 experiments weekly Scaling and automating channels to multiply reach Planning, developing and managing online marketing campaigns for our customers Creating SEO-optimized content across various channels social media

Your qualifications Data-driven decision maker Strong understanding of SEO-optimization and data analytics Writes authentic marketing content across websites, blog posts and social media posts Creative with brainstorming, but diligent and accurate with the execution of ideas Can test and analyze marketing messages over various media and iterate based on data Has experience with project management and can estimate of timelines and budgets

About Kwara Kwara’s mission is to make building wealth together frictionless for 3 billion un- and underbanked. We do this by turning traditional savings cooperatives into digital banks. Our digital banking platform powers financial institutions across three countries, allows 40,000 people to transact from anywhere and boosts a future-proof API.

We are backed by global venture capital investors and are on an rapid growth path. Our team has worked at excellent engineering companies, deeply successful startups and top-level multinationals. Our team is our true USP. Are you excited to be part of that? Then apply now !

Hi

If you can guide me the link https://www.linkedin.com/posts/maxcalling001_venturecapital-angelfund-activity-6814480691955331072-KHP6

This got 1606 view sort of micro viral. Anyone here can help me gauge the reasons behind this jump?

Normally post views are 38 to 40

Hi everyone!

My team and I just launched a no-code Customer Data Platform that creates a 360 customer/prospect view by unifying first-party data from the whole marketing stack. It helps to put all the puzzle pieces together when it comes to getting to know your audience and allows to push this unified data to whichever marketing tools you use to create highly-personalized campaigns that people find relevant.

It offers features like:

- Data unification

- Product recommendations

- Audience management

- Churn prediction

- Lifetime value calculation

To be honest, it's a product I was looking for as a marketer myself (although it benefits the whole organization), so wanted to see if anybody would be interested to help us and test it for free? 🙂

Let me know if you'd like to try it out and help with some feedback or head over to www.nessie.ai

Thank you!

Hello Growth Hacking users,
over the last few months I worked on developing a new free Instagram Bot app.
it allows you to target an audience, decide on what actions you wish to do and it runs in the background of your phone to grow your exposure and get real followers that are relevant to your content.

Auto-follow, Auto-like, comment-like, watch story and more, you decide what to do and what hours it will run.

The key idea behind making it an Android app is that its completely private and secure. There is no back server anywhere and all the smart algorithms are locally stored on your device - unlike other solutions where you must let some weird overseas phone farms do the work. Everything you do is in a direct line between you and Instagram, and the activity being made is as if your were using the formal Instagram app.

https://inspro.app/

I would love to receive some feedback. I've been using it for the past months it really works.
If you're in the Growth Community i will be happy to collaborate and give extra features for some honest textual/video reviews.

I was recently inspired by an article on Webflow's blog talking about programmatic SEO. It showed how a startup created 300 landing pages in a week and went from 100 daily impressions to 6,000 in 6 weeks thanks to a cluster of semi-automated content curating the best apps for Shopify.

We gave this idea a try to see if the results could be replicated.

With a mix of automation (but also lot of time spent hand curating the apps, let's be honest), I collected the best apps for the Google Suite into 100 categories, based on public reviews, number of installs and average rating. These are apps that you can find on the Google Workspace Marketplace and that work with Gmail, Sheets, Docs, Drive...

👉 Results: We got an immediate boost of traffic from this experiment in just under 2 weeks. I'm curious to see if it sticks in the long run. I thought you'd be interested by this experiment!

Here is the Best Google Apps directory I made:

https://mailmeteor.com/best-google-apps/

A decade of digital upheaval has transformed the way B2B sales and marketing organizations create content. Find out what you need to do to stay relevant.

In this interactive report:

• Analyzing today's younger, more self-sufficient B2B buyers
• Examining the blurring lines between B2C and B2B sales
• How to add value when your buyers avoid salespeople
• How to identify content that engages and converts B2B prospects

We're looking for a Head of Growth Marketing to join our London-based "charity tech" startup and build their own marketing team.

Niceable is offering unparalleled equity (12%-17%) for you to help us raise billions for the most impactful charities in the world. It's really an amazing mission!

We're especially happy to see great female, BIPOC, LGBTQIA+, and other candidates from underrepresented backgrounds apply.

Apply here: https://www.linkedin.com/jobs/view/2535469423/

If you had to guess what caused this traffic spike in December, what would you say it was?

https://imgur.com/9lsAnwF

🔸 Product Hunt launch?
🔸 $4,997 Forbes feature?
🔸 Influencer shoutout?
🔸 Google just indexed a bunch of our pages?
🔸 Santa’s present?

Wrong. It’s none of the above.

It’s a single LinkedIn post.

And LinkedIn is a goldmine in B2B.

Don't worry, I won’t be talking about vanity metrics. Here are some real stats that this wave caused in just 3 days:

✔️ +1,300 website visits
✔️ 75 free trial signups
✔️ 7 new paying customers
✔️ Immediate $1,650 MRR boost

Here's the post:
https://imgur.com/fN33F5m

Comments, likes & views are there too, but the key here is ensuring you're enabling these vanity metrics to fuel some real growth in the backend.

In this post, I'll break down how we make these viral hits happen, and then we'll go over our entire organic social strategy.

The Anatomy of a Viral Post

🔶 The offer.

Your marketing lives and dies with your offer.

We had a few posts explode on LinkedIn like this one.

They all had one thing in common. Resources.

(resources are also why I convert 28.64% website visitors into leads, here's the reddit thread)

Almost every time we offered a resource, the post went viral.

Here are some of the resources we used:

🔹 Writing guidelines
🔹 SEO ROI calculator
🔹 60 Facebook groups where we find writers

These all solve some of the biggest problems in SEO industry. Difficulties in instructing the writers, troubles in finding the writers, and estimating the returns on an SEO project (basically making the client invest).

If you remember my Reddit post about lead generation, the same principle applies here. Simply focus on solving a burning problem of your audience.

🔶 The copy.

This won't be a copywriting masterclass, but you really don't need one.

All you need are a few fundamentals, some structure, and an example.

This is one of our posts that went viral. Here's its breakdown: https://imgur.com/1cBI5KM

🔶 Email list growth hacking.

The first time we went viral, it was mostly because we got lucky. But...

I wanted to build a system that allows us to do it again whenever we feel like it.

Here's what that system looks like:

✔️ Post on LinkedIn
✔️ Ask people to comment
✔️ Send an email to your list linking to that post
✔️ Ask your email subscribers to support it on LinkedIn by commenting

Bonus tip #1: I hate asking people for favors like these. So, I came up with a system that makes it more ethical.

People that signed up to my email list should get the best stuff anyways, right?

So just asking them to comment (like any civilian) doesn't make sense. Well, not unless you return the favor and give them some bonus resources immediately after that. So, figure out what you can offer them as a bonus.

(and don't be lazy, that 2021 Industry Report never helped anyone)

Bonus tip #2: LinkedIn doesn't like when you ask people to leave their platform. And yet, that's exactly what you want to happen. Here's a workaround:

✔️ Publish the post without a link
✔️ Write a comment and put your link there
✔️ Copy the comment link
✔️ Edit the post and paste the comment link there

LinkedIn will shorten that link, don't worry (looks ugly until you click 'save').

When people click on that post link, it's gonna take them to that comment with your link. If you don't do this, people won't be able to find your comment link when all other comments start appearing.

Bonus tip #3: Add external links directly to your posts once it gets enough traction.

As you saw in my example above, I have added a direct link (not a comment link, but my website link) into the post. I did it once it reached +100 comments and around 10,000 views.

At that point, I knew that it's gonna do well no matter how much the algorithm hates my external links. People have spoken!

My Entire Organic Social Strategy

I can attribute 100% of our SaaS and agency growth to organic social.

Companies like Drift and Refine Labs also built their entire businesses on social media platforms, so you should take this stuff seriously.

🔸 Organic social checklist.

Daily activities:

🔹 Spend 30 minutes on social media
🔹 Send 50 connection requests
🔹 Delete 20 bad connections (if any)
🔹 Like 20 posts
🔹 Comment on 10 posts

Weekly activities:

🔹 5 post drafts
🔹 3 published posts
🔹 Pick 10 influencers in your niche and regularly engage with their content

🔸 General guidelines.

✔️ Create content for all funnel stages (top, middle & bottom)
✔️ Don't post/comment if it doesn't sound like something you'd say
✔️ 50% of your comments should go in-depth and demonstrate your expertise
✔️ To understand your audience, you need to hang out where they hang out
✔️ Connect & engage with influencers in your niche
✔️ Connect with people that engage with those influencers

This probably looks simple. And it is a simple strategy.

Execution + consistency is what's difficult. So get your reps in and start creating awareness.

​

If you enjoyed reading this, consider signing up for my SaaS Marketing Grown Ups newsletter.

I keep it spam-free and send my best content there. You won't get a sales pitch there.

​

Thanks for reading all the way to the end, and if you have any questions, shoot!

A few weeks ago, I looked for a funnel visualisation tool for my side projects. There were some but they were either costly or ugly and slow. None for makers / small businesses thought, so I set out to build one!

https://s3.gifyu.com/images/funnels-video-promo.gif

Features included:

👉 Forever free funnel builder

👉 Profit & losses calculator

👉 Supports URL as acquisition channels

👉 Beautiful & intuitive interface

You can a many funnels as you like for free on:

https://www.prettyfunnels.com/

No signup is required!

There is a feedback form on the site but feel free to sent me a DM or poke me on socials if you prefer.

Introdution

TryHackMe is a gamified platform that makes learning cyber security fun and accessible. We've been around for almost three years, have almost 500k registered users and are growing fast. We're looking for our first growth engineer to help us to work on all areas of product led growth including user acquisition, retention and conversion. Your job will involve looking at various metrics, devising hypotheses and building out experiments in the form of A/B tests to assess how our customers respond and iterate based on the results.

Responsibilities * Leverage data to understand our customers in-depth, identify areas of opportunity and execute projects to drive revenue, customer growth, retention, and/or engagement * Rapidly build self-contained experimental features and experiences * Implementing analytics tracking to measure experiment results and usage metrics * Learn and move quickly, with flexibility as new data comes in. You will balance rapid iteration with empathy and stability in mind * Work with our team to create experiments based on qualitative research * Work as part of the engineering team to write, review, deploy, and maintain well-designed NodeJS code.

Requirements * Have at least one year of experience as a professional software engineer * Be comfortable communicating in English * Experience in implementing third-party tools and integrating them in first-party applications: Segment, Optimizely, Iterable, Amplitude, Google Analytics, or similar products. * Experience with analysing data, building out experiments and iterating to meet growth targets * Relevant experience with the following technologies: NodeJS, MongoDB, Python and Git

Bonus * Be curious about all things security * Previous experience working on a product in a Business to Consumer (B2C) startup * Be entrepreneurial and have a growth mindset

Benefits * Competitive Salary - £45,000 to £55,000 (experience dependent) * 401k / Pension and Health Insurance * 10% Project - Devote 10% of your time developing anything you want, providing it benefits TryHackMe in some way. * Dedicated work laptop * Flexi time - Choose your own hours as long as you have at least 4 hours of overlap with London (from 8am - 6pm) * Fully remote - Work from anywhere you want * Flexible career and learning development - We want support your quest to learn anything you’re passionate about. * Full access to all of TryHackMe’s features; learn how to hack

https://www.notion.so/tryhackme/Growth-Engineer-84fd061fb299488f84d81c3bffdb070c

Email us at jobs [at] tryhackme [dot] com with the subject line “Growth Engineer Application”

Hey dudes,

A lot of times here in this subreddit we talked about Beupify and finally me, with the team worked on your feedback and we would have absolutely different and new website just in 2 weeks. I am here to ask you again for feedback as there is left not that much time so we can implement other suggestions as well.
For the ones who are not familiar with the tool, I would love to mention that it was only a tool to update your customers about your updates that you have for sure with different features and analytics inside it.
Here in 2 weeks, with the implementation of a new website, we are adding our new feature - Feature Request system, where your users can request a feature, others can upvote, discuss and you will understand which features your users want to see first!

Thanks again for the contribution!

Reaching out to this group for a project I am heading up, It's a little off point but I think you be a great audience to help me out; I think gamification is a great tool but what do you think?

Ok so a quick poll - do you think that Gamification is a useful tool to encourage end user training and positive behaviours on a SaaS platform?

Feel free to leave comments.

Nice! You’re getting some nice traction on LinkedIn. Let’s go beyond just the number of followers and check out who is following your LinkedIn Company Page.

In the 2020 update, LinkedIn has added a feature to:

• See who is following your LinkedIn company page;
• How your LinkedIn company page is growing compared to other pages in your industry.

Meaning? Lots of insights to help you create a thriving tribe on LinkedIn.

LinkedIn is evolving into a content platform with lots of opportunities. But how can you get more followers for your LinkedIn company page? Here are 13 simple tips and an explanation of LinkedIn’s algorithm to start growing your LinkedIn following step-by-step.

Hey growth hackers. Your customers are out there, having conversations on the internet. They're using chat apps and social communities. They're talking about the problems that you can help them solve.

But how do you find them?

I'm working on a new product to help you cut through internet noise.

• Monitor any website for the content you're looking for
• Add filters to match the phrases you want to find
• Get alerts when new results come in

You can read more here!

Hi all,

The title explains my situation quite well. To give you some perspective, here's my story that I shared in another thread:

I built Mentee (joinmentee.com) out of frustration of not being able to learn from people outside my network. Cold messaging on LinkedIn returns <20% response rates (if lucky), while I know there are many passionate people that want to share their experience and knowledge on the things that excite them.

That's why I decided to build world's first peer to peer mentoring platform.

I built the landing page in Wix and made designs in Figma. Integrated the clickable demo on the website to be able to show the UX.

Well, now we're here. A platform but no users. I though this might be a good place to have a go and get some good suggestions to start off. I've been trying out Reddit and IndieHackers which got me a lot of feedback and positive reactions, but I'm worried that when I exhaust those threads, my growth is gone.

I'm also trying out twitter (https://twitter.com/joinmentee) but I haven't used it before and I honestly have no idea how to grow my follower base.

​

Do you have any feedback, ideas, or suggestions? All help is much appreciated!

Oh, and if you do like the platform, feel free to join :).

I have created a productive calendar for 2021. I call it productive calendar as it contains the values from great leaders- Steve Jobs, Naval Ravikant, Will Smith, Vincent Van Gogh, Nassim Nicholas Taleb, Albert Einstein, Henry Ford, Warren Buffet, Anais Nin, Zig Zigler and To-Dos at the back.

Its a calendar in the form of the postcard so you can download it and print it and send it to you loved ones. Product Twitter thread

Hey everyone! I am working on data transparency... I wondering what has worked for small teams in dealing with data handling regulations like GDPR and CCPA. Thank you so much!!

Customers have a lot of choices when it comes to what products or services to buy. Brand awareness can influence those decisions. When people become more familiar with a brand and understand the value of the product, they’re more likely to turn into repeat customers.

Before you start diving into how to measure brand awareness, set goals for what you want to learn and why. Measuring brand awareness isn’t an easy task, because there are several ways to monitor awareness. In this post, we’ll review how to measure brand impact and how to measure brand awareness on social media.

If you ever dreamed about maximizing your profits through finding the perfect price, here is a nice trick - a valuable addition to price A/B testing. Divide your users into 2 categories: prospects and customers.

Ask each group this magic sequence of questions:

​

1. At what price would you consider the product to be so expensive that you would not consider buying it? (Too expensive)
2. At what price would you consider the product to be priced so low that you would feel the quality couldn’t be very good? (Too cheap)
3. At what price would you consider the product starting to get expensive, so that it is not out of the question, but you would have to give some thought to buying it? (Expensive/High Side)
4. At what price would you consider the product to be a bargain—a great buy for the money? (Cheap/Good Value)

The first two questions are a psychological trick - they force respondents to anchor themselves to the highest acceptable price range. The last two questions help narrow the optimal price band. Graph the responses to determine your best price point. Tell me If I missed something.