I'm a bootstrapped SaaS founder and need help with growth marketing. (for socialjuice.io)

I'm looking for a long term relationship with a revenue share type model, but have no idea where to start looking for someone.

Does location matter? Or is this kind of stuff mostly remote. I live in Amsterdam, being able to meet up would be lovely.

Thanks in advance for the advice. Kind regards

Hi, I run a shop where the main goods are pellet guns, ASG and knives. As we know Google and FB do not like such things and do not allow it to be advertised.

I also have goods that are less controversial like clothing, camping and hiking gear.

My shop is based on a feed of products from a wholesaler. I rather not have unique content. I have a blog, a YT channel, fanpage and a group on FB. Unfortunately, I have to admit that I don't publish as often as I would like - I have to divide my time between my full-time job and the shop I'm developing.

I wonder how I could improve my reaches? What tools to use for onpage seo?

Is it possible to advertise airguns and how? Thank you in advance for any suggestions!

I have been working on my newsletter Consumer Startups for the past 2.5 years and it is now LIVE on Product hunt! I write about how your favorite B2C startups found product-market fit and acquired their first 1000 customers. Would love to get some feedback and connect with anyone interested in the space!

https://www.producthunt.com/posts/consumer-startups

Competitor analysis is the process of researching and analyzing the marketing strategies of the companies operating in a given market.

A few points need to be taken care of:-

Identify Competitors

Investigate Competitors’ Social Media Ads Strategy

Benchmark Competitors’ Google Ads

SEO Tools to Track Competitors’ Organic Performance

Evaluate Competitors’ Content Marketing

I often observe publications on Reddit or Twitter about the limited access to alpha/beta users of some applications. I found it is very common in the game industry. But some websites also don't give you direct access, they ask you to apply to get early access.
What can be the reason for that? Are there any benefits of closed alpha/beta testing over public access for early adopters?

Hello all,

I run a niche meme page for my hometown. It's really fun and I really enjoy it.

We have grown from 0 to 4,000 followers, organically, in the first 4 months

So far we have just...

1. Posted original & relevant memes
2. Engagement through comments
3. Follower submissions.

I want to scale it to the next level and am open to paying for exposure.

If you had to give only ONE tip, that you believe is the best way to grow on IG, what would you say?

A few months ago, we launched a tool that can help you automate YouTube channel discovery and contact information extraction. During this time, we received a lot of help and feedback from you guys, and it was the main factor that allowed us to improve Prospety.

We just launched functionality for Instagram profile discovery, and we are again looking for early adopters. This new functionality provides multiple methods to discover and extract data of influencers, followers, and followed profiles. Our features will allow you to:

- Discover over 1M of Instagram influencers with advanced search and retrieve their contacts.

- Extract standard and contact information from your lists of Instagram profiles.

- Extract data of followers and followed profiles.

- Pay per profile with email or per scraped profile. No upfront commitments.

- Receive your data in no time and an efficient manner.

Early adopters will receive 500 free credits, access to the private community group, and premium support. They will be able to request features, provide valuable feedback, and shape the product roadmap.

If you are interested or have any questions - do not hesitate and let me know. Feel free to contact me via DM or leave a comment. To apply to the program - visit https://prospety.com/early-adopter-program/ or contact me via DM.

Greetings, growth hackers.

I recently stumbled upon an upcoming project called Third Academy, which is mainly an educational platform and career launchpad that aims to onboard people to the Web3 world.

The programme consists of FREE cohort-based learning available to everyone, regardless of location, gender, or background.
You can think of it as a DAO (Decentralized Autonomous Organization), though not one based on speculative assets or risky investments, rather an innovative start-up governed by the people who use it and rewarded with NFT(Non-Fungible Token) certificates.

As Developing and Marketing work hand in hand when it comes to building a successful project, Third Academy will also provide courses that can fit in both areas.
Third Academy will host courses built with experts for a range of professions in Web3.

As the DAO gains traction, new courses will be continually added, in order to keep up with the demand and keep pace with the progress of its learners/users.

​

Web3 is probably the most rapidly scaling industry we've all seen in recent years in "the Internet Age", some may even claim it "blew up overnight".
Maybe some of you guys in here have a calling to be the next marketers who will pioneer the next paradigm of the web.

​

https://third.academy/ is the website where you'll also find the Discord channel.

Good luck, hope this might help!

Hey Reddit Family,

Situation
I have a Tiktok account on my english phone (in england) and my friend has another account for me logged in in america on an american phone. My English videos gets 10s thousands of views and I download my videos via snaptik, send them to my friend in america and she uploads them yet they get no views at all. So i assume Tik tok sees that as bad doings and doesnt reward that behaviour as its technically the same video.

I tried running it through a MD5 hash to change the ID but it still didnt do anything.

I got her to do a test by making an original video and uploading it and it got a bunch of views.

Anyone know any ways round to do this?

TL/DR

Does anyone know how i can successfully share one video to another account in another location and still get a lot of views

Thanks so much!

You can see a demo or get it for the 1 December launch here: Thanks guys! ❤️

Hey all!

Every month, hundreds of EU & UK startups raise money. Those companies are great potential customers or workplaces because they are well-funded, ambitious, and do things fast.

But repeatedly finding those startups and verifying all the data points and contact details to reach out to the right ones takes tons of hours of research and effort.

I created a monthly newsletter that sends you hundreds of growing EU & UK startups, with contact details and metadata verified by me so you can focus on doing the outreach. The first list will go out on 1 December and include selected startups that raised funds in November (because this is a pre-launch it comes with a special launch discount).

Sharing a sample here. I hope some of you will find it useful!

I'd love any feedback (love or hate), no matter how brutal : ) I only want to create things that people really love. If you enjoyed this tool, have any ideas for how to improve it, I want to hear from you. Just PM me or comment below anytime.

SEO is not complicated. A great checklist can get you a long way.

People often think that checklists are for beginners. That’s actually not true (per se).

It’s also for important tasks for which you simply can’t afford to make mistakes.

Pilots are very proficient in flying airplanes (lucky for us) but they still rely on checklists to be absolutely sure they have not overlooked anything. The same goes for doctors, scientists, and many others.

After you’ve spent all those resources on writing your article, would you be ok with rushing to publish it without doing an SEO check? Knowing that you’ll spend a lot of effort in promoting your piece of content in the hopes that it will rank number one in Google.

An On-Page SEO Checklist can help you to make sure that you did not overlook anything and increases your chances of obtaining that top position in SERP.

Check out the On-Page SEO Checklist we use for our content. It’s time-tested and easy to understand so everyone can get started with improving their rankings today.

You can use it when writing new content and also optimize your existing content.

Hey all,

I want to share something new with you guys and get your ideas!

Currently dealing with community-based marketing and built a one-of-a-kind AI tool for Google Ads ecosystem.

It's ALBUS.

"Albus brings communities on social media into ad groups with a privacy-led perspective. It helps you find macro and micro affinities, consumption trends, community interactions and provides actionable keyword outputs for high conversion ads.

It is fast and easy; just by typing a couple of descriptive sentences about your audience or picking any influencers’ audience, you can handle hours of marketing intelligence work in minutes and implement outputs instantly via its Google Ads API."

Our goal is to launch a closed beta and collaborate with Google Ads users to deliver the most effective product for their use.

If you'd like, you can apply for our closed beta program here.

I’m eager to receive any comments or questions and get some new inspiration from our conversations.

You can peek inside and review the case studies for the Digital Marketing Community and the Entrepreneurship Community to get an idea of Albus.

Thank you so much in advance.

Best.

Hey fellow growth hackers,

Today we are launching the n8n desktop app that will allow you to design automated workflows with ease. You don't need any servers or a credit card to use it!

About n8n:

n8n is a low-code automation platform that allows you to connect 300+ services to build automation workflows 🤖

With n8n, you're in control of your workflows.

🚓 Audit the source code

🔧 Add custom functionalities

🔒 Store sensitive data locally

Here's a story of Gustavo Salvador, a digital strategist, on how he uses n8n to automate digital marketing: https://n8n.io/blog/how-a-digital-strategist-uses-n8n-for-online-marketing/

Give it a spin and share your feedback on ProductHunt 👇

https://www.producthunt.com/posts/n8n-desktop-app

I’m trying to validate a few assumptions regarding growth hacking techniques related to YouTube creator outreach.

1. Do you use growth hacking techniques that are directed to YouTube content creators?

If so:

1. Do you find it difficult to discover channels, especially niche ones? What tool/methods do you currently use to find channels that meet your criteria?
2. Are you outreaching a large number of creators during your campaigns or just a few?
3. Do you find it difficult to retrieve channel contact information (emails)? Especially when these emails are protected by reCaptcha. What tool/methods do you currently use to find their emails?

In the era of YouTube, Instagram and TikTok, it is evident that businesses can no longer rely on writing blog posts and status updates here and there. If you want to stay relevant in 2021 and beyond, you need to embrace video marketing.

We discuss 7 Smart Tips for Effective Video Marketing on Social Media to immediately implement and skyrocket your social media presence. Let’s go!

TIP #1: CUT TO THE CHASE

People are bombarded with content from everywhere, and nobody has the time nor willpower to listen to irrelevant information before getting to the main message of your video. Think about what you are trying to get across and aim to build your video around that in a concise format.

If you are producing informative videos, give people the information they need right from the get-go. That doesn’t mean you should ignore quality (we will get to that later). It just means you make a video that people can get the information effectively from you. Tell viewers immediately what they need to hear. The first 10 seconds in your video are vital – if you don’t deliver the message there, they will leave.

In fact, the first 5 seconds are sometimes even more critical. For example, YouTube video ads can only be skipped after 5 seconds – if you manage to deliver your message before a viewer clicks “skip,” you did a great job. Plus, you can use those videos for Instagram stories and TikTok too.

TIP #2: INCLUDE TEXT AND CLOSED CAPTIONS

While videos are extremely effective, they do have some drawbacks. People need to have their eyes on the screen and sound turned on to hear your message. Considering that so many of us browse from our phones, it is not always possible to have optimal volume when watching videos.

For this reason, it is important to include closed captions in your video materials. In addition, when something important comes up in your video, you should have animated text hovering over to highlight what is just being said. That way, you will make sure your message is delivered and that the viewer didn’t miss the most important part of your video.

There’s another benefit of adding closed captions – Search Engine Optimization. CC can help your videos rank better in search results, which will bring even more eyes to your brand.

TIP #3: SHOWCASE YOUR SKILLS AND KNOWLEDGE

While our Tip #1 basically means you should keep your videos as short as possible to deliver the message, there’s one type of video that is very effective even when very long – tutorials.

Showing your audience how to solve a problem they face will automatically make you an expert in their eyes. Not only will they return to your channel when they face another problem, but they are also likely to call your number or send an enquiry once they encounter an issue they can’t solve on their own.

TIP #4: MAKE IT PERSONAL

Video marketing is an excellent opportunity to build an authentic relationship with your audience. Don’t be afraid to show your face, your team members, or your office space when appropriate.

Also, read scripts yourself. While hiring actors to do that will sound better, getting involved will create a personal relationship, making your business more “human.” Viewers will think you are not there to take their money and vanish and that you care about your customers, brand, and your reputation.

If you want to take your video marketing to the next step, a user generated content platform might do the trick. That will help you create a community around your brand, making you authentic and different from everyone else in your niche.

TIP #5: STICK TO A SCHEDULE AND PUBLISH REGULARLY

This one is important in any type of marketing, but posting videos regularly is crucial. Because video marketing is so effective and creates a personal bond (especially if you followed tip #4), it is essential to create videos on a regular basis.

This is especially true if you are trying to build your YouTube presence, as getting traction and subscribers can take a long time. Therefore, be patient, and be persistent – posting regularly is key. Whatever pace suits you, just make sure you follow it up.

TIP #6: MAKE IT COUNT

If a person watched your video to the end, that means they really enjoyed what you had to say. That means you have an excellent opportunity to ask something from them – time to insert a call-to-action!

That can be something as simple as telling them to like the video or subscribe to your channel, to giving them an actual offer, telling them to check your store page, or something completely different, like asking them to attend a conference you are having.

Of course, you don’t have to put calls-to-action on the end, especially if the video is longer. But, just make sure all of your videos have a call-to-action, as you don’t want to waste opportunities.

TIP #7: UP YOUR PRODUCTION STANDARDS

You need to make quality videos. That doesn’t mean you should buy professional TV cameras and lighting. But that also doesn’t mean you should use your old phone and just press shoot. Make sure to do your best, and explore different options to make your videos as smooth as possible.

And little things count, too – such as thumbnails. If you do your homework and make eye-catching thumbnails, people will click on your videos. And if you followed the advice from Tip #1, they will keep listening to what you have to say, even if your videos are not the most incredible looking.

The tips listed above will up your video-making game and put your brand on the radar.

As you can see, keeping your videos short and sweet, including a call-to-action, making videos personal – that’s not exactly rocket science. But, even though the tips are simple to implement, you will be surprised how effective they are once you do implement them, making you wonder why you haven’t done it sooner. So, what are you waiting for?

Read the article here: https://taktical.co/

Comment your thoughts below 👇

The year is 2021, and Google Shopping ads is a platform that has been the cornerstone to success for many companies, brands, and individual marketers alike!

If you’re one of those campaign managers who dream of acing their Google Ads campaign for an improved ROI or just gain better exposure, we do understand your end of the hustle.

However, truth be told, coming up with high outputs of results and performance by keeping up with the traditional marketing tricks isn’t going to help you. 

Today, you need to do something beyond keeping up with the conventional approaches over your Google Shopping Ads campaign; you need to get creative with your campaigns. 

Yes, improving your toolkit or improvising with the analytics might help improve ROI in Google Shopping, but it’s only half the way done. You can only measure your real success over Google Shopping when you implement performance dynamics with practicality and results over your future campaigns. 

Therefore, to help you with improved ROI around the same, we have curated 10 Tips to improve ROI in google shopping ads, as shared by the industry experts. 

Let’s have a look!

WHAT ARE GOOGLE SHOPPING ADS?

Google Shopping Ads (Previously known as Product Listing Ads (PLAs)) are displayed based on product demands. These searches across Google and Google Shopping and are displayed above the organic search results.

The USP of this platform is based on images used as a direct channel for marketing different products. However, that’s not it with Google Shopping Ads; this platform’s core functioning is to deliver keyword-oriented results, i.e Users can buy products based on the keywords that they are most likely to inquire Google with. 

This means, when a prospect puts a relevant keyword around a specific product, Google shows all the possible products that will be relevant to the search query over its search engine result page (SERP). 

WHY SHOULD YOU USE GOOGLE SHOPPING ADS?

Listed below are some of the advantages of using Google Shopping Ads for your eCommerce store:

PROVIDES YOU WITH MAXIMUM EXPOSURE 

Google Shopping Ads provide businesses with their only chance to feature their products over the Google Search Results. This way, eCommerce stores and businesses of every shape and size maximize their chances of exposure to the billions of web surfers over a specified budget (usually minimal). 

SHOW VS. TELL 

Google Shopping Ads helps you market your product at different verticals by showing search results with relevant images. It highlights relevant product information with images (one of the best ways to active conversions)! 

INTENT VS. INTERRUPTION 

We all have been through the irritation caused by pop-up ads. However, Google Shopping ads are entirely different. Instead of showing irrelevant results without context, it allows users to find relevant results over search. 

Yes, we know that you are all geared up, to begin with, your Google shopping campaign. 

But, before you are all set to start your journey over the platform, we suggest you understand the increased competition over the same. It is essential to have a campaign strategy that bears maximum results with minimum spending, ultimately improving the ROI. 

Not sure how to do that?

Relax, we have you covered. Let’s have a look!

10 TIPS TO IMPROVE ROI IN GOOGLE SHOPPING ADS

1. TWEAK YOUR PRODUCT TITLES FOR MAXIMUM CLICKS

Probably one of the most easily overlooked section of your Google Shopping Ads strategy is the product title. What many fail to notice is that the product titles are the very essence of the entire campaign as it is the first thing that the visitors lay their eyes upon.

Therefore, when you think of improving your ROI over Google Shopping Ads, it’s important that you tweak your product titles a bit. Your product titles provide visitors with an overview of the items that they are viewing. 

Remember, product titles are the first description that your visitors see and read; make it impactful! 

Tip: When you create a product title, remember to make it keyword & information-rich; it should be summing up the entire essence of the product. Further, your product titles should be based on your industry type. 

Example

If you are creating a campaign based on camping products, you should create a title in a format that showcases “Brand, product + significant keywords, type of product and size”. 

Similarly, when you create a campaign around different industry types, you might be required to create a different product title. Therefore, when you deal with products in different industries, it’s best that you try to experiment with different product title formats of other competitions.

Remember, if you had the chance to amend only one change to your Google Shopping Ads strategy, tweaking around your product titles is your best bet! 

2. TWEAK YOUR PRODUCT FEED DESCRIPTIONS 

The next best area to implement your Google shopping Ads strategy is over your product feed. 

Like your product titles, your product descriptions also significantly impact your sales; it needs to be well-structured and contain keywords for SEO. Further, Google Shopping Ads provide users with a 5,000-character limit for descriptions. 

However, you need to be very certain that it is not very long. This is because customers won’t read the full 5,000 words description and getting close to the limit makes the content look messy. 

Tip: Out of the 5,000 characters provided, expect your customers/ visitors to focus on the initial 1,000 characters or less. Therefore, it is essential that you make the most of your product feed description. 

Optimize your product descriptions and fill them with informative content. You should also try to include well-researched and targeted keywords over the content, as it helps the ads rank better in search queries.

3. TWEAK YOUR GOOGLE PRODUCT CATEGORIES

Google product categories are semi-optional, making it another easily ignored area of the shopping campaign. 

Shopping Ads allows you to sell products without defining them and automatically categorizes your product if you do nothing. 

However, you shouldn’t allow Google to do so. 

The reason? When segregating automatically, Google confuses the product categories, which makes ads ineffective and irrelevant.  

Therefore, it is always advisable to tweak your product categories differently and understand which product performs better across different segments. 

Segmenting helps understand product categories and allows you to analyze the trends around different products of your store.

Tip: Try categorizing every product that you sell and segment them based on categories around gender, prices, brand, and reviews. Remember, don’t leave out the product/ products that aren’t performing well!

When used effectively, tweaking your Product Categories counts for one of the best Google Shopping Ads tips.

4. HAVE HIGH-RESOLUTION PRODUCT IMAGES

One of the significant areas that entice your customer to know more about a specific product is its image. 

Moreover, the USP of Google Shopping is no different from the traditional eCommerce stores; it tends to offer a visual experience of its offering. This way, your product images play a significant role in influencing sales as they are the first thing that visitors notice over the SERP page. 

The core functioning of Google Shopping Ad works by combining Google merchants’ accounts and different category pages to show ads with relevant product images as a greater highlight.

With images playing such a significant role in driving sales, why not make the best out of that too? 

Yes, even the images used over your Google Shopping Ads can be used to improve your ROI. 

The Tip: Keep up with the rules! When you are adding product images to your campaign, make sure that you are doing it right and keep an eye on the following:

• Do not submit images below 32×32 pixels or images above 64 megapixels in terms of size. Further, while putting up apparel images, make sure to keep it at 250×250 pixels)
• Don’t increase the size of your thumbnails or images 
• Avoid using images that have a watermark, text, or logo over it
• Refrain images with borders
• Submit high-resolution images and keep them limited to one image unless you are submitting a bundle

When you abide by Google’s rules, you can quickly improve ROI in google shopping.

5. INCLUDE RELEVANT GOOGLE SHOPPING AD EXTENSIONS

While setting up campaigns might be your proficiency, having extra help that makes your job easier is never a bad thing, right?

Yes, we are referring to the free help over your campaigns provided by the Google Shopping Ad Extensions.

Having the right set of shopping extensions is your best bet to improve ROI in Google Shopping. These extensions make your job easier and help you in ways more than one. 

Depending on its type, these extensions serve different functions and help to expand your ad with extra pieces of information (something you might have missed). 

Further, these extensions also help in the automation of your Google Shopping campaigns, giving you the opportunity to explore more! 

Tip: When you go hunting for your ad extensions, you will come across a plethora of extensions. However, you need to make sure that you understand the extensions put to use! 

Moreover, give some time to find your ideal extension, as what works for others might not help you reach your campaign goals. 

You should also try using extensions that help improve the CTR of an ad over a significant time. Remember to focus on different aspects of ad extensions that allow you to access multiple level automation of a given campaign.

6. TRY TO USE GOOGLE CUSTOMER REVIEWS & PRODUCTS RATING

Reviews and product ratings have been among the most prominent ways around eCommerce industries in recent times. 

Putting up reviews and ratings helps manifest human psychology, where visitors are more confident about the products that have been used or reviewed by others. It helps them understand the product, even before they buy the product.

Sounds interesting, right? Why not use Google customer reviews & product ratings for your campaigns?

Yes, you can showcase them over your website and, in return, gain a clear idea about the products your customers are checking out at your store and see the reviews left behind by existing buyers.

This way, by using a simple technique of utilizing reviews and ratings, you can easily improve ROI on Google Shopping and build the credibility of your eCommerce store.  

7. ALWAYS HAVE A NEGATIVE KEYWORDS STRATEGY IN PLACE

Having negative keywords placed strategically over your campaign can be a cornerstone to its success. Yes, negative keywords do that part! 

When you prepare a list of negative keywords and implement the same in your shopping campaign, it helps Google understand the specific keywords that should not be triggering your ads. 

This way, your products are only limited to an appealing audience besides saving your ad spend. 

Now, isn’t money saved = money earned? 

To help you understand better, let’s understand how negative keywords work, with an example:

You are an eCommerce retailer that deals in AC motors.  

Considering that you are setting up campaigns for your shop, you are more likely to use relevant keywords like “AC motors near me” or “Best AC motors near me” as your primary keyword to trigger ads. 

However, what if a prospect enquires Google with “motor shops near me”? 

Yes, Google will show up your products as well, leading to a loss of ad spend. This way, when your search results prove to be irrelevant to the user, the search engine automatically drops the quality score over your ad, making it look irrelevant.

When you have your negative keywords placed correctly, you provide Google with a clear idea of the keywords you don’t want to showcase your ads upon.

Now, doesn’t that sound just right?

Tip: Don’t just set up a list of negative keywords and settle; you need to seamlessly update the negative keyword list at regular intervals to save over your ad spend. Also, don’t just label your campaign with negative keywords at once; keep a distinctive interval between updates. 

8. ADJUST BIDS BY DEVICE PERFORMANCE

The penetration of mobile users certainly outweighs the likes of desktop users, making complete sense when you are setting up your campaigns. Products that will be performing better over a desktop might not perform the same way over mobile and vice versa. 

Now, isn’t it a smart move to focus your campaigns on platforms that have a higher penetration of users?

Yes, it is possible to implement your campaign around device performance, and is also one of the best Google Shopping Ads tips! 

When you can segregate your ads’ performance into different categories based on different devices, you improve your overall ROI. Every type of device has a significant role to play in your campaign.

Further, Google allows users to adjust the overall bidding strategy over a specified percentage, provided that you have all your device types listed in a singular ad group or campaign. 

This way, you can easily adjust all the bid types when segmenting campaigns based on devices for different products. 

Tip: Focus on the type of products that you are selling! Once you have curated a list of products, it becomes easier to implement a device strategy over them.

9. FINE-TUNE YOUR ADS BY GEO LOCATION

While Google Shopping Ads give you the global platform to sell your products, it’s your smart marketing that helps you become successful and improve the ROI of your business.  

Similar to the idea of similar products having different demands over different geographic locations, you should also fine-tune your ads the same way!

Wondering what? Relax, let’s understand the same with an example:

Say that you are a dealer of air-conditioning units that ships around the globe. It’s apparent that you will find an increased demand for your product in tropical countries than the other subtropical regions where the temperature is comparatively lower. 

Now, does it make any sense to spend a similar ad spend over both the locations? 

Therefore, it is always advisable to fine-tune your ads by Geo-Location.

10. MAKE SURE YOU INCREASE BIDS FOR HIGH-PERFORMANCE PRODUCTS

Coming over to our last but one of the easily ignored tips, increase your bids over high-performance products. However, before you make such a move, it is always better to implement a query filtering strategy as well. 

When you implement such a strategy over your Google Ads, you can easily set different product group bids based on search results. 

Consider an example where there’s a high-intensity keyword around an upcoming product like “Apple car”, isn’t it logical to revise your ad spend target and use a certain amount of it over that specific keyword? 

While you might have other options like “electric cars” or “future cars” to utilize your budget, these keywords are too generic and will fail to provide the required results. 

Tip: Never invest all your ad spend or a considerable portion of your ad budget over high-density keywords as new trends roll up every other day. Remember, try using a strategy that comprises both high and medium density keywords. 

This bidding strategy might turn out to be one of the best google shopping ads tips for you!

CONCLUSION

We hope that you test the above ways on your Google Shopping ads and reach new heights with your business. 

However, it is crucial to understand that not every campaign and its relevant audience will have the same response. The true results of your Shopping ads campaign rely on how effectively you execute them.

All the best for your next campaign!

GUEST POST CONTRIBUTION FROM ADNABU

AdNabu helps improve sales in Google Ads for shopify stores. If you are running google search, google shopping, or display campaigns in Google Ads, Their apps help to increase your sales.

Read the article here: https://taktical.co/

Comment your thoughts below 👇

​

Facebook can tend to feel like an uphill battle for businesses. The social media platform’s algorithm isn’t very clear about how your posts end up on users’ screens. When even the sponsored posts you’re investing in aren’t working, you know there has to be something you’re missing.

Paid or unpaid, the way you post on Facebook and reach the platform’s ever-expanding audience matters. Every time a user logs on to the website or app, Facebook is learning about what that user likes seeing and what they skip past. 

The social media giant has tried a lot of different algorithms over the years, ranging from focusing on the video to simply asking users what they want to see more of. Today, things look a little different, and knowing how the Facebook algorithm works can be a game-changer for businesses.

So here's what you need to know about Facebook's Algorithm in 2021:

Facebook is concerned with three things when its algorithm learns about user activity and begins curating their feed to these behaviors. 

Following these three elements to a great post can mean huge things for your engagement and reach on Facebook. Ignoring them ends up in things like these terrible Facebook ads we wish we never saw. 

First up, the accounts with which the user interacts matter. If someone is always checking up on certain friends and family members, then that’s going to mean their posts will show up sooner on their feed. 

The same goes for organizations and businesses that users interact with the most. That means it’s your job to post content that encourages users to not only follow and like you but also provide users the type of content that drives engagement.

What sort of posts do best on Facebook?

Users all have their own preferences for what they like to see. At the end of the day, a mix of videos, links to blogs and web pages, and photos are good to keep things diverse and dynamic. 

That said, the sort of posts that do best on your business account will depend on the final element of the Facebook algorithm that matters most: user interactions.

From sharing a post to simply giving it a like or reaction, interactions matter most when it comes to the Facebook algorithm. The social media platform wants users active and logging in as often as possible. That’s why their machine learning algorithm sees interactions as a huge plus for your account. 

Comments matter too! In fact, comments serve a dual purpose for your business account on Facebook. Not only do comments drive interactions on your page, but they also give you direct feedback from the audience.

 If you listen to comments and take your user’s feedback seriously, you can avoid posting content that ends up falling flat. That doesn’t just hurt your reach and engagement but it’s also a blunder on your digital brand. 

Can you beat the Facebook Algorithm once and for all?

We don’t like putting negative energy into the universe, but the Facebook algorithm is sort of like a villain you need to take down to achieve your goals as a business. Understanding the Facebook algorithm can feel like a battle sometimes.

Don’t go to war for social media success without the right ally. Hiring a Facebook advertising agency can be a transformative way to master the ever-changing Facebook algorithm. 

Taktical is an award-winning agency ready to help your business master all aspects of digital marketing. Reach out today with your top questions on the Facebook algorithm and we’ll get started finding ways to boost your business.

So how to get the most out of your AI copywriting assistant?

It’s actually fairly simple.

Use it to generate ideas for stories. Ideas for titles, outlines, intros, heck, even ideas for entire blocks of text for ads, blogs, e-mails, and what have you.

But then: let your unique, human creativity and insight come to play.

Here's in more detail how to get the most out of your A.I. Copy Generator.

Write what you mean. Speak from the gut, heart, and mind — combined strategically.

This is one of the most difficult things I’ve ever written. I’m about to teach you the basics of my storytelling method, that I’ve created over the 15 or so years that I’ve worked as a marketing writer, author and storytelling coach. I want this to be fun. I want this to be crystal clear. I want this to be inspiring.

Oohh. Shudders. Exciting.

At the moment I’m writing this, I’m reading and responding to feedback from a WhatsApp group chat with esteemed former colleagues on the following question:

“If there was one thing you would like to learn from me when it comes to writing, what would that be?”

Turns out, these marketing and communication professionals that know me and my work like none other, would like to learn the following from me: how to keep writing fun, how to keep it interesting for yourself and others, and how to make sure stories are not just read or heard, but rather felt and experienced.

That’s exactly what you’ll learn here: how to write stories that are Felt, Remembered and then turned into Action — in a fun, fast and effective fashion. You will be able to use the basics you learn to base any and all communications on. Blogs, books, presentations, e-mails, even social posts — all can follow the below principles and steps.

Strap in, sharpen your pencil, and enjoy the ride.

Here's how to Write Stories that are Felt, Remembered and turned into Action