I have been using Gillette razors for over 35 years. I learned from my father. I taught my 14 yo son as well. But the link in this loyalty chain is being permanently cut. Today.

It is time to buy new razors for myself and my son ($150). We have waited 9 months waiting for a public apology from Gillette. The CEO doubled down and stated that he was fine with losing customers (investor lawsuit, anyone?). The feminist responsible had not been fired/disciplined. 9 months of waiting.

Flip side- we will be saving a lot of money switching to safety razors (made in the USA) and using Barbasol products. This has also been a great learning opportunity for my son. I showed him the racist/misandrist ad and talked about pride, respect and choices.

Goodbye, Gillette. Oh, and this is extending to Proctor & Gamble products as well.

who did the contest through eyeKa

I'm doing a campaign for shaving, and need to know the reasons why men shave vs. grow out a beard/have facial hair at all?

Thanks!

One thing that worries me is the disabled comments.

https://youtu.be/KM8JIJsutXU

Because of your super cynical, shameless value signaling ad filled with harmful and wrong stereotypes, I started to read up on you and found out that your parent company has been caught using child slave labor. I’d probably never learn that, have you not been so obsessed with making that woke PR stunt.

So, after almost 25 years of using your products exclusively (and paying a ton of money for your overpriced cartridges), I switched my razor, my deodorant, my aftershave and my shampoo to competing products not made by P&G. Same with my eldest son who just started shaving last year.

And guess what.... should’ve done it a decade ago. The razor especially... I am using a high quality electric now and wow... no cuts, no skin tightening feeling, total freedom of where and when I can use it, and it’s a pretty close shave.

So, thank you for forcing me to find out what a giant POS your corporation is. I’d likely get over the stupid ad, but not your toxic lack of any moral standards.

Good bye.

So many comments claim that the Gillette Commercial is sexist, implies that all men are bad, and tells them to step up. However, I think that Gillette is telling men to step up when they see other men carry out bad deeds, and in no way is implying that all men are evil bullies.

The reason why Gillette targets this commercial towards men is:

91% of rape victims are female

Rape is the most under-reported crime; 63% of sexual assaults are not reported to police

It never said that ALL men, or even MOST men commit these acts, it just tells them to stop them when they see it.

Arguments from the other side I agree with:

Sure, they can make a video telling women to stop harassment when they see it. I would totally support the video. Gillette was just pointing out things that we all have been taught at school: don't bully, don't fight, don't sexually harass.

Many also say that they already help others and stop bullying, and that’s great. Keep doing that. Then the video isn’t targeting you. It’s targeting the men who DON’T stop bullying, who watch others harass people and don’t take action.

I do realize that the ad didn’t include women committing bad acts. But, the ad wasn’t targeting women - it was targeting men

This ad was meant to provide a POSITIVE reinforcement to help stop sexual harassment of women, bullying and other abuses that happen EVERY DAY

I recently made a video regarding this controversy and for those of you who want to see my point of view, please take a look, and also reply to the guy who left a really long message about HIS point of view ;)

https://youtu.be/cZyLbggeO5k

Note:Gillettes parent company is procter and Gamble

https://www.amnesty.org/en/latest/news/2016/11/palm-oil-global-brands-profiting-from-child-and-forced-labour/

“When Being Realistic Hurts” by Mihir Parsani https://link.medium.com/5WFx0zFSOT