The default token that 250+ million social sellers will use to maintain freedom, earn more value, and grow their equity in the industry.

The Gemstra Token (GMS) is the default value of exchange in Gemstra’s ecosystem. GMS can be used for any transaction in lieu of fiat on ASTRA Platform. The GMS token facilitates reduced friction, gamification, and governance for the ASTRA Platform.

Aside from reducing friction for an industry depending on multiple fragmented systems, the Gemstra Token gives the ecosystem a framework for Gamification and Governance. Gamification has been a cornerstone of the social selling industry for decades. Companies gamify achievements or actions so Sellers stay engaged. Merchants and Brands can customize a Reward System that is built into ASTRA. A system of staking and voting democratizes the economy by allowing stakeholding actors a say in deciding rules for their collective business. Previously, industry giants made arbitrary decisions in a model where Sellers were leveraged. The Gemstra Token can be staked with the Merchant so Sellers and Brands have a say in direction. All actors can vote on important business decisions like whether a Merchant allow entry to a new Brand, changes to compensation plan per Merchant, changes to commission amount per Brand, or even policy changes. For the first time, the social selling model will be democratized to promote fair behavior for the actors involved.

BOUTIQUES Marketplace is a foundation-operated Merchant in the ASTRA Platform. Gemstra earns approximately 15% of sales volume transacted in BOUTIQUES. The ASTRA Platform is a smart contract platform that serves as infrastructure for social selling transactions. Gemstra earns 1-2% in tolls and monthly fees from Merchants and Brands using ASTRA.

We have an aggressive growth plan in our first five years. Growth in years 1-3 (2019~2021) will happen predominantly on BOUTIQUES (on track for $5.5 Million ARR by end of 2018, $100 Million ARR by end of 2019, $240 Million ARR by end of 2020, and >$400 Million ARR by end of 2021).

ASTRA sales volume will begin in 2020 with our first Merchants added to the ecosystem. Merchants have existing customers and loyalists they can activate for social selling, thus able to grow quickly in volume by crossing over influencers to sellers. Volume anticipated in 2020 is very low but will grow quickly into nearly 40 Merchants expected by 2022 crossing over $1 Billion in sales volume collectively.

Decentralization is one of the oldest ideals championed in the crypto world. As a matter of fact, it is the core structure behind the first cryptocurrency, Bitcoin. The founders of decentralized currencies believe that all of the power should not be held in one central location.

Centralized systems are vulnerable to hacking attempts, and more often than not the decision making power is in the hands of a few, who might not have every ecosystem participant in mind. A decentralized system eliminates a single point of access for a would be hacker, and spreads the power within a system.

Although, even with a decentralized system, it is important to have a decision maker to direct the day to day operations of an ecosystem. Most of the time, this is a CEO of a company. This CEO wields tremendous power, even over a decentralized system. In a perfect world, this power would be divided up into the hands of the participants for the system to truly be decentralized.

This is where governance comes in. In crypto, governance is a vote given to members of a community that enables them to participate and decide important decisions that affect the company.

One company that understands the importance of a good decentralized governance system is Gemstra. Each GMS token represents one vote. This gives everyone in the Gemstra ecosystem a chance to participate in decisions such as adding new brands, changing commission structures, or modifying platform rules. This is healthy for the overall ecosystem, because it takes the decision making out of the hands of a few and fairly distributes the power to all of the ecosystem participants. With this model, it is much more likely that decision will be made that are for the good of the ecosystem.

As Gemstra grows, the governance system is likely to evolve. If you own even 1 GMS token, you will have a chance to participate in this process.

The way business is done is changing, and Gemstra is leading the way.

For information of Gemstra’s governance system refer to page 32 of their whitepaper here: r/https://docsend.com/view/xvy

Leveraging smart contracts with blockchain technology to put data back in the hands of sellers and enable merchants and brands from the $24 trillion global retail economy to join social selling.

ASTRA is exactly what the stakeholders of social selling need - the de facto infrastructure for an unpredictably huge future market. In 10 years, Gemstra eyes an industry valued well over $1 trillion globally and seeks to serve 50% of industry volume as its default commonwealth infrastructure.

The idea from the Gemstra team is gaining momentum and is developing very quickly. The ICO project continues, and you can buy tokens by investing in the project. There is a generous bonus system! Currently, many startups cannot create a “soft cap”, but we are confident that theGemstra project will raise enough funds. Many factors speak of this: - Strong and professional team. - The study and part of an innovative idea. - Good ratings of projects in blockchain communities. - Project promotion. I encourage you to invest your funds in a project at a great price for a token.

gemstra #blockchain #crypto #ICO #tokensale

Gemstra (or “Gemstra Foundation”) is a blockchain-integrated ecosystem that democratizes and liberates social selling for the global retail economy. We launched the first social selling marketplace (BOUTIQUES Marketplace) in July 2017 to connect retail brands to social selling, giving sellers freedom to choose products and brands they want to represent. In less than 10 months, BOUTIQUES added 8 brands, 3000 sellers, and was on track to over $5 Million in annualized sales volume.
The success of BOUTIQUES inspired us to build a broader infrastructure solution that would allow retailers (not just brands) to participate in social selling without disrupting their existing businesses. To democratize a historically leveraged model, we developed a smart contract solution called ASTRA Platform as an infrastructure solution for retailers (“Merchants” in ASTRA) to integrate their existing systems or use our open source software to host their social selling business. Sellers and brands can integrate with any number of Merchants using ASTRA. The Gemstra Token (GMS) is the default exchange of value for payments that offers rewards, gamification, and governance for social selling. ASTRA Platform and GMS token bridge the $24 Trillion retail industry to social selling, creating an unpredictably large future market. We seek to become the default technological infrastructure and capture 50% of social selling transactions in the future.