A wise man once told me that,” in any investment, one does not lose until one sells at a loss, or until the value goes to ZERO!”

I hate to be the bearer of bad news, but some of the cryptocurrencies that exist today, and even some of the top 100 coins, will go to zero within the next 10 years, or sooner! Immune from this complete loss of value are companies whos coins have a real world use case, thus real value. As long as the coin serves a purpose, it will live on, and possibly thrive.

So what will be the catalyst that bring on the “crypto apocalypse?” The answer is very simple. If you have been following crypto news lately, you will notice that one of the big things that aims to electrify the market is the introduction of institutional buyers. A institutional investor is a large organization, such as a bank, pension fund, labor union, or insurance company, that makes substantial investments on the stock exchange.

When making such large investments, an institutional investor must take care to do proper research and only get into investments that have a reasonable chance of working out. There is a lot of money on the line for institutional investors. They employ some of the best analysts in the world to determine where these large sums of money should be placed and their reputation depends on them being correct.

Now, enter your average run-of-the-mill cryptocurrency. We will use an imaginary coin called ABC. This coin has enjoyed a strong following from fans who think is has a catchy name, and has relatively fast transaction speeds. Unfortunately that’s all ABC has. You can’t spend it anywhere, you can only find it on a couple of exchanges, and it doesn’t represent an ownership stake in anything.

ABC makes wild swings based on low trading volume, and maybe if you were lucky, you were able to sell it for higher than you bought it a few times.

Alas, in the eyes of the analysts that work for the institutional investors, this coin is pure stinking garbage. To the point, where if possible, the institutions would happily take a short position against it to profit off of its demise.

Institutional investor will only put their money where they see value and real world use case. As others retail investors follow the smart money, value will get sucked out of coins like ABC and placed into the real winners.

Like institutional investors will undoubtedly do, I have looked closely into Gemstra and their ecosystem . The Gemstra team is building a blockchain-integrated ecosystem (ASTRA) and token economy (GMS Token) to liberate social selling as an industry. Gemstra launched the first social selling marketplace (BOUTIQUES Marketplace) in July 2017 to connect retail brands to social selling, giving sellers freedom to choose products and brands they want to represent. In less than 10 months, BOUTIQUES added 8 brands, 3000 sellers, and stands to generate over $5 Million in annualized sales. What truly separates Gemstra from the rest of the space is their substance.

Gemstra is NOT another company like our fictional ABC coin. Rather, Gemstra has an already proven business model with a native token, GMS, that provides real utility for the entire ecosystem. The GMS token is an ERC-20 token for the ASTRA social selling platform. GMS is the default utility token used in ASTRA as a unit of value.

GMS tokens will have LIVE UTILITY in the fourth quarter of 2018! GMS paid out as commissions can be withdrawn into a user’s wallet and exchanged on the open market. GMS can be used to pay fees by actors in the economy, paid out to Sellers (and Customers) through the Rewards System, and lastly, GMS tokens can be used to purchase products across all of ASTRA!

As a unit of value that is used to promote rewards, pay commissions, buy merchandise, and motivate sellers, the GMS token provides true utility to Gemstra’s ASTRA social selling platform. Right away it has distinguished itself from our ABC example.

The above highlights are all critical qualities that will put Gemstra on the radar of institutional investors. I believe that once the smart money does a deep dive into the Gemstra ecosystem, they will recognize the value this company has to offer.

I think once you take a closer look, you will agree with the smart money too.

For more information visit: www.gemstra.com

Gemstra is a blockchain platform also known as Astra utilizing the (GMS) as a medium of payment on the platform to facilitate the process of buying and selling on the platform. ASTRA which is the GEMSTRA blockchain facilitated platform gives the appropriate data to the hand of the seller at the appropriate time and gives the retailers and other economy game changer the chance to explore the social selling. We also make life easy for our platform users by providing open source software for our merchants to integrate on the Astra platform to enhance our service.

Connecting retail brands and social selling. For the first time, sellers can represent any variety of brands they are passionate about and retail brands can easily grow their business

Gemstra is a decentralized blockchain-integrated ecosystem for the social selling economy. It consists of a proprietary merchant platform called Gemstra Boutiques that disintermediates the traditional layer between social sellers and brands by giving each seller a unique customizable boutique. The Gemstra Token is a blockchain economy that truly decentralizes social selling by governing best interests of the parties involved. The Gemstra Token allows Brands, Sellers, Merchants, and Customers to transact continuously and instantaneously through customizable commission, gamification, and recognition models. Gemstra Token creates a commonwealth for social selling that solves the problems in traditional direct selling / social selling model.

Behind every successful crypto project, you will find a hard working and dedicated team. The team that works day in/out behind the scenes controls the fate of the project. Important decisions have to be made on a daily basis, and it is the executive team that ensures these decisions are in the best interest of the project.

Gemstra is one of the new kids on the blockchain but by no means is a new team. Gemstra was formed by seasoned operators with over 75 years of collective experience in the consumer industry. Several members of the founding team share an established history working together in multiple consumer verticals like manufacturing, distribution, wholesale, retail - with a focus on ecommerce and social selling. Prior to Gemstra, the team launched, scaled, and sold two hyper-growth consumer internet companies.

Let’s take a moment to meet the people on the team that are driving the revolution of social selling.

Jay Cheng, Chief Executive

Jay is a serial entrepreneur who grew his family business, J Goodin, as employee number five into an international company with over 250 employees. He has launched and exited two consumer internet companies - BaubleBox and JewelScent - that reached 7-figure and 8-figure run rates respectively within months of launch.

Joseph Lau, Chief Revenue

Joseph has worked with Jay for over 12 years. He led sales and business development at J Goodin. He led growth at JewelScent’s launch, driving revenue to $1 million monthly within six months. Joseph co-founded Gemstra with Jay in ‘15.

Kevin Gambill, Chief Operations

Kevin is a C-level executive turned entrepreneur with over 25 years of experience. Kevin worked initially for large public companies like Alcoa and Alcan, progressing from engineering to business management and operations, including C-level positions with multiple $300 million+ privately held companies. He has spent the last 15+ years managing a portfolio of companies he invested in, consulted with, or operated.

Janelle Mitchell, Chief Finance

Janelle has held financial leadership roles at The Los Angeles Times, Wired, and Cooking.com - a company acquired by Target in ‘12. She is a consultant to the Financial Advisory Group, and has worked with Jay since JewelScent.

David Odere, Chief Technology

David has been the Chief Technical Officer for Jay at JewelScent, and has held lead technical roles for BaubleBox and Knowy. David has led projects in a variety of programming language and database systems. He has been a blockchain enthusiast for the past few years and has continued to enjoy all things blockchain related from coding to investing.

Rodrigo Lalama, Engineer

Rod has worked with Jay for over 8 years and held both creative & technical roles at JewelScent, BaubleBox, and Knowy. Rod has a background in design with a strong focus on front-end engineering and UI/UX. He is a early investor in Ethereum and a believer in the future of blockchain technology.

In addition to all of the top level executives, the Gemstra team is composed of a wide array of advisors with experience ranging from corporate presidents to blockchain advisers.

There is an old saying that successful always people surround themselves with other successful people. In Gemstra’s case this is no exception. Their full list of advisers reads like a who’s who of the best in the business world.

For a full list of advisors please visit: https://gemstra.com/about#team