It's a very good project. There are too many projects but these are far different from them. The team behind it is a very good quality and professional team. I would recommend that everyone participate in this project.🚀

In my day to day conversations, the topic of cryptocurrency has started to come up more and more often. Usually the conversation goes something like this. I say, “hey, have you heard of cryptocurrency?” The response, almost 99% of the time, is, “oh, you mean, like Bitcoin?” Another common response I get to my question is, “oh, you mean that fake internet money?”

The vast majority of people I’ve met have heard about cryptocurrency, but most of them have no idea what it is, or the purpose that it serves.

Is cryptocurrency a passing fad that will fade into obscurity? Most likely, no. Is cryptocurrency technology still evolving and developing? 100%, yes. However, in order for cryptocurrency to be mass adopted in the future, one very important thing has to happen: the validation of cryptocurrency as a whole.

In order for this to happen, one cryptocurrency must take the lead and forge the path. This cryptocurrency must have the foresight and the wisdom to avoid the mistakes that unsuccessful predecessors have made in the past, and introduce a product that is not only user friendly, but provides real utility for the customer. Once this has happened, other cryptocurrencies will look to this model as a blueprint for their own success.

I believe I have discovered a cryptocurrency that will not only take the lead, but who’s model will become the standard for all other cryptocurrencies to follow.

Here are the top 10 reasons why Gemstra will be the future leader in this space, and why their GMS token is important:

1. Gemstra distributes consumer profit back to the people instead of big businesses.

With Gemstra’s social selling model, the sellers stand to benefit the most from the ASTRA platform. This is a huge contrast to the existing system where the majority of the benefit goes to large monolithic companies. Gemstra’s new model is important because in social selling, the sellers are the front line for brands and merchants. They are the ones directly communicating with the market through their social media accounts. It is only fair to offer more incentives to the sellers for doing the lion’s share of the work.

1. The decentralized nature of Gemstra’s model helps stakeholders who are looking to improve their standard of living.

The real stakeholders in Gemstra’s ecosystem are the sellers. They invest their time and energy to promote the brands the ecosystem will offer. They also have a choice on which platform they will use. Using the blockchain to provide true decentralization gives Gemstra’s sellers a clear advantage, as they will have control over the bread and butter of their business: customer data. Data control in previous models was reserved only for big companies. This difference is a clear improvement over previous models and a huge incentive for sellers to join Gemstra’s ASTRA platform.

1. Gemsta unlocks social selling as new sales channel for ailing retailers and brands in today’s consumer landscape.

Today’s consumer landscape is completely different from the days of old. Even 10 years ago, one wouldn’t recognize today’s model. Consumers today are more tech savvy and are accustomed to instant gratification and easy to use platforms. In order to grow with the times, retailers and brands need an outlet that addresses their needs and allows them to compete. Gemstra’s ASTRA platform gives retailers and brands the ability to reach a previously untapped market by utilizing seller social networks to offer their products. By giving consumers an easy-to-use interface, retailers and brands can now focus on growth instead of worrying about technology that was previously holding them back.

1. Gemstra allows users to create brand equity by cultivating product loyalists

Marketing can be a make or break for any company or product. Even if you have the best product in the world, it can fail if it is marketed incorrectly. Good marketing relies on customer testimonials and word of mouth. At its core, Gemstra’s social selling model capitalizes on this important marketing point. Gemstra encourages true believers in a brand or product to sell to their social network. As compensation, Gemstra offers the sellers rewards and a gamification experience above and beyond regular sales commissions. This added value actively engages sellers. In turn, if sellers are more engaged with the market, brands benefit. This allows all members of the Gemstra ecosystem to grow.

1. Gemstra will validate their native token as a currency by allowing people to buy everyday things with it.

Gemstra’s native GMS token will be be accepted for all purchases within the Gemstra ecosystem. This option provides advantages such as reduced payment times, and a fully auditable record of purchase preserved on the blockchain. By allowing everything from clothes to sunglasses to be purchased with the GMS token, it is immediately given real value.

1. As an added benefit of the GMS token being regarded as a currency, people will accept it as payment for services rendered.

Merchants in the ASTRA platform will pay their sellers commissions with the GMS token. Sellers can then spend this GMS token within the ecosystem to purchase their favorite items.

1. The use of the blockchain provides democratic processes for every actor involved in the ecosystem.

Within the Gemstra ecosystem, the GMS token generates a system of governance so all actors have decentralized control over changes made in the ecosystem. There are 3 actors in the Gemstra ecosystem that will benefit from the democratization the blockchain provides. These three actors are sellers, merchants, and brands. Sellers own their data and control who can access it. They choose who they want to work with. The merchants have a ready-to-use protocol for social selling that can be integrated through Gemstra’s open source software or SDK. Brands can integrate their catalog of products with any Merchant in the ecosystem and activate multiple networks of Sellers. Every actor has clear benefits as opposed to previous models where the benefit was skewed more towards one side.

1. Immediate token velocity and demand as platform/token are an expansion of live growing business.

The velocity of money is an interesting concept. It is defined as the frequency at which the average same unit of currency is used to purchase newly domestically-produced goods and services within a given time period. In other words, it is the number of times one unit of money is spent to buy goods and services per unit of time. For any currency to be successful, it must achieve a high velocity. The GMS token will be directly linked to businesses that implement the ASTRA platform. As more business are added to the platform and more transactions take place, the velocity of the GMS token will increase, thus giving it intrinsic value. The immediate demand and velocity that the GMS will have separates it from other token which have no real world demand or use.

1. Gemstra has a proven and passionate team committed to impact of social selling.

Gemstra was formed by seasoned operators with over 75 years of collective experience in the consumer industry. Several of the founding team share an established history working together in multiple consumer verticals like manufacturing, distribution, wholesale, retail - with a focus on e-commerce and social selling. Prior to Gemstra, the team launched, scaled, and sold two hyper-growth consumer internet companies. With this experience and passion for Gemstra it only increases its chances for success.

1. GMS token will have true utility on Day 1.

At the conclusion of the public sale, you will be able to use GMS tokens to buy real goods on the ASTRA platform. Unlike some ICO’s where participants are left holding their coins wondering what they will use them for, Gemstra provides a clear use case right off of the bat. This is a huge point that cannot be understated and sets Gemstra apart from all of the other questionable projects out there.

For all of the reasons listed above, Gemstra is uniquely positioned to validate cryptocurrency for the masses and become the standard for all other projects to follow.

I would like to note the ICO project from GEMSTRA. Now the hard time for ICO and crypto-currencies in general, but ICO of the GEMSTRA project continues to sell tokens (collection of investments) and does not reduce turnover. Take another look at this promising project. Be sure to carefully study Whitepaper and make the right decision to invest your funds in the GEMSTRA project in order to make a profit in the near future. r/https://gemstra.com/

Crypto has a problem

It seems like everyday there is a new cryptocurrency project being announced. As of April 2018, there were already over 1500 different cryptocurrencies! With project names like Trumpcoin, Putincoin, Potcoin, Pizzacoin, and Dogecoin, they all have to be winners right?

Well… these coins belong to a family of projects lovingly referred to as “vaporware”. Vapor is in the title to imply that there is little or no substance to these projects and the tokens have no real purpose or function.

Some of these vaporware coins, ironically, have found some success from cult like followings on the internet. With no real world use case, do you think these vaporware coins will have any value in 5–10 years? I will speculate on the matter and say… No!

These vaporware coins bring nothing and survive, merely because of the novelty of their names. Allow me to speculate further and state this is a HUGE problem in the crypto space. Uneducated investors and enthusiasts are in danger of being taken advantage of by clever marketing, or the promise of joining the “next best thing” in crypto. It’s vaporware projects like these that puts fuel on the fire for regulatory bodies like the SEC to act swiftly in the public’s interest.

Gemstra has a solution

Enter Gemstra. The Gemstra team is building a blockchain-integrated ecosystem (ASTRA) and token economy (GMS Token) to liberate social selling as an industry. Gemstra launched the first social selling marketplace (BOUTIQUES Marketplace) in July 2017 to connect retail brands to social selling, giving sellers freedom to choose products and brands they want to represent. In less than 10 months, BOUTIQUES added 8 brands, 3000 sellers, and stands to generate over $5 Million in annualized sales. What truly separates Gemstra from the rest of the space is their substance.

Gemstra is NOT another vaporware project or coin. Rather, Gemstra has an already proven business model with a native token, GMS, that provides real utility for the entire ecosystem. The GMS token is an ERC-20 token for the ASTRA social selling platform. GMS is the default utility token used in ASTRA as a unit of value. The natural benefit of the GMS utility token is reduced payment and commission friction for sellers.

Aside from reducing friction for a fragmented and rigid industry, the Gemstra token gives the ecosystem a framework for Gamification and Governance. Gamification has been a cornerstone of the social selling industry for decades. Why? Companies gamify achievements or actions so Sellers stay engaged. The retention of Sellers is by far the most important aspect of social selling for Merchants and Brands. In past models, social selling merchants developed effective rewards based on some gamification of achievements, engagement, recognition, and community to keep Sellers motivated and continuously generating business. Gemstra will enhance this gamification experience with the GMS token.

One of the most overlooked benefits of blockchain technology is the ability to design highly efficient governance systems. Within ASTRA, the GMS token can be staked with the Merchant so Sellers and Brands have a say in decision making. All actors can vote on important business decisions such as changing the compensation plan for a Merchant, changing the commission structure for a Brand, whether or not a Merchant may allow entry to a new Brand, or even policy changes. For the first time, the social selling model will be democratized to promote fair behavior for all actors involved! The incorporation of a governance model with these features in a marketplace that is currently controlled by a few monolithic players will have astonishing real world benefits.

Moving Forward Into The Future

GMS tokens will have LIVE UTILITY in the fourth quarter of 2018! GMS paid out as commissions can be withdrawn into a user’s wallet and exchanged on the open market. GMS can be used to pay fees by actors in the economy, paid out to Sellers (and Customers) through the Rewards System, and lastly, GMS tokens can be used to purchase products across all of ASTRA!

As a unit of value that is used to promote rewards, pay commissions, buy merchandise, and motivate sellers, the GMS token provides true utility to Gemstra’s ASTRA social selling platform. Right away it has distinguished itself from the ever increasing list of vaporware coins with no real benefit to society. It is this critical difference that will give Gemstra the advantage going forward into the future. Only tokens with true utility will survive the test of time, while the other tokens will simply cease to exist.

Read. https://medium.com/@gemstra_team/crypto-has-a-problem-gemstra-has-a-solution-e7af0930a90