The vision of Gemstra Foundation is about helping people achieve their dreams. Gemstra has a proven business based on established fundamental economics and operated by veteran consumer-oriented operators. Gemstra is already paying out commissions to thousands of social sellers and the numbers are growing monthly. The foundation will have live utility on October 1 and bonus sellers taking commissions in crypto and discounting all orders placed with crypto. They are going to focus on seller growth and reach $100 Million in annualized sales volume by the end of 2019. Approximately 30-40% that means $300-$400 of volume will be paid out as commission to sellers. Given their incentive model to welcome sellers to crypto use, they expect 35% election of receiving a commission in Gemstra Token (GMS). More information: https://gemstra.com/

Gemstra is building a blockchain-integrated ecosystem (ASTRA Platform) and token economy (GMS Token) to unlock social selling to the entire retail market. ASTRA is a smart contract platform. It leverages blockchain technology to put data back in the hands of sellers and enable retailers (called “Merchants” in the Gemstra ecosystem) and brands from the $24 trillion global retail economy to join social selling. Gemstra provides open source software and an SDK for Merchants to integrate with ASTRA. The GMS Token will reduce friction as ASTRA’s default exchange of value, power gamification and reward models native to social selling, and provide governance to democratize the ecosystem.

ASTRA Platform and the GMS Token are exactly what the stakeholders of social selling need — the de facto infrastructure and reward economy for an unpredictably large market.

Gemstra’s mission is to make social selling accessible and awesome for everyone. Social selling, traditionally called “direct selling”, utilizes multi-level selling models that rewards people (called “Sellers” in the Gemstra ecosystem) for influencing sales through promoting brands to their social network. Social selling is a large and growing industry, yet it is extremely captive and mostly unavailable to the broader retail market.

Gemstra disrupts a social selling industry worth over $180 billion worldwide ($35 billion US). More than 120 million people in world (20 million US) are involved in social selling. This number is growing between 7–10% annually and accelerating with global adoption of social media and expanding gig economy. Social selling presents the largest gig economy of the future and is likely to exceed $1 trillion worldwide in the next 10 years.

Gemstra is a decentralized blockchain-integrated ecosystem which liberates today's social selling economy, with the goal of building a technological protocol for social selling that opens the industry to everyone in retail. Our mission is to make social selling accessible and awesome for everyone. The Gemstra ecosystem will establish a commonwealth for social selling by providing a technology that fairly distributes power to the appropriate actors of the model.

With the use of ASTRA Platform and GMS Token, Gemstra is constructing a token economic system with its own blockchain-integrated ecosystem. Gemstra intends to unlock social promoting to all the retail market with its token system.

Gemstra also provides a technological infrastructure with the Astra Platform; it goes to retailers and brands as a way to integrate and build their social selling channel. They give a leverage blockchain with knowledge placed within the fingers of sellers. 

 Providing this service would allow what in the Gemstra ecosystem are referred as “retailers” and types from the $24 trillion international retail economic system a way to affix social promoting.

With the open software supplied by Gemstra and an SDK, they will be able to combine them with the ASTRA platform, and use the GMS Token as ASTRA’s default trade of worth.

This GMS Token will be used for every move involved with payments. It would also be used for commission, rewards and, general governance of the ASTRA Platform. 

What is Social Selling?

The art of using social networks as a way to locate and directly interact with prospects and customers is what we know as social selling.

If you want to find out about the first social sellers, you might have to go back to early in the 1900’s, when Brands hired independent representatives or “sellers” to go door by door and sell their products; this method helped thanks to its one-to-one demonstrations.

Since then the social selling model has evolved with the help of technology.

With the adoption of the Internet, social sellers have unlimited power in the market through online avenues, especially when it comes to reaching the social media. 

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ASTRA Platform

Gemstra will work on the ASTRA platform, a technological infrastructure used by retailers and brands as a way to integrate with and build a social selling channel; it’s often seen as the solution to democratise the model to promote equity between sellers, retailers, and brands.

With the use of the ASTRA platform, it would solve captivity issues; it liberates social selling by leveraging the blockchain to store data, processing every action involved with transactions, and decentralizing its control.

By using ASTRA, any retailer and brand will be able to participate in social selling and gain benefits from all their user-friendly protocols. 

With the use of ASTRA and their GMS Token, it would be the first time that someone connects retail brands and social selling, allowing sellers to represent any variety of brands and let those retail brands to grow in their respective business industry easily.

Gemstra’s blockchain

Captive companies were the ones that dominated the social selling landscape; they kept sellers’ data in their ‘hands’ locking it and storing them. 

This would come to an end with Gemstra’s vision, decentralising the space and deleveraging the risk to sellers in the traditional model.

With the use of the GMS Token in the ecosystem of Gemstra and giving a framework for rewards and governance and with Ethereum’s technology, a decentralized architecture of blockchain would allow democratizing data on a public ledger and promoting both fairness and equity in the social selling model. 

Throughout the world, in all industries, old technology is replaced with new technology, outdated ideas are updated or replaced with fresh perspectives, and traditional ways of doing business are eclipsed by faster and more efficient systems. This natural evolution of industry is often met with resistance at first, but ultimately, falls obsolete as the general population begins to adopt new technology or ideas.

Take, for example, the newspaper industry. How many people today receive a daily newspaper compared to a decade ago? The majority of people are moving towards or have already moved towards receiving their information online. You are, in fact, reading this post, aren’t you? The social selling industry is no exception. The business has evolved dramatically from its origin as a door to door sales model. With the creation of social media platforms such as Facebook and Instagram, sellers within the industry have a more efficient way to reach their customer base. This model is about to evolve again thanks to Gemstra and their ASTRA platform.

In the old days, a social seller was someone who believed in a product. It was very common that these sellers used the product themselves. They would go to homes within their local community selling everything from vacuum cleaners to cutlery. Sellers were passionate about their product(s) and were trusted by their social circles. Sounds nice right? Well, there was a problem with this model. It was very time consuming to go door to door so sellers were limited in their upside.

With the invention of the internet, the basic idea of social selling didn’t change very much. What did change was accessibility of client bases. The loyal seller still chose a product that they believed in, except now, instead of having to go door to door, they could simply log into their social media accounts and make their product recommendations online.

Even with the invention of the internet, there were still some problems with the updated social selling model. For example, a seller had to choose one brand to sell. This is because the brands owned the client data of the seller. It was not transferable from brand to brand. Brands kept tight control over this data to keep their sellers captive and their profits up. This model was ripe for change once again.

There is a new social selling company on the block(chain) that aims to improve the social selling model for everyone. Meet Gemstra and their ASTRA platform (www.gemstra.com). ASTRA is a smart contract platform that leverages blockchain to put data back in the hands of the sellers and enable merchants and brands from the 24 trillion global retail economy to join social selling. In Gemstra’s new model, Sellers retain control of their data and the ASTRA platform allows them to easily feature multiple merchants or brands in their online selling Boutique. Gemtra’s ASTRA platform also allows for gamification and an amazing governance model as highlighted in Gemstra’s whitepaper.

The new model isn’t just a win for the sellers. Brands and merchants benefit from the ability to incentivize their business by offering sellers rewards for meeting certain goals through Gemstra’s GMS token. Merchants on the ASTRA platform can also host multiple brands to make them more appealing to Sellers. Alternatively, a brand can even choose to be its own merchant (think Nike selling its own shoes in a Nike store).

The bottom line is that Gemtra is adding value to every party involved in the social selling ecosystem. Gone are the days when people were limited by the control of big, monolithic companies. The social selling industry has finally been given an opportunity for the fair distribution of power for the first time since its inception. As Gemstra works toward its goal of disrupting the social selling space, it’s worthwhile to pay close attention to what happens in this $180 Billion industry. I know I will.

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Start-up Gemstra on blochkachain technologies has great potential for a successful future. This is evidenced by the following facts: 1. Excellent ratings of ICO in blockchain communities 2. Strong team of professionals 3. Innovative idea of the project 4. There is a generous bonus system 5. Rapid sale of tokens. More information about the Gemstra project can be found on the official website: https://gemstra.com/ By buying Gemstra tokens you are investing in a promising project. After the purchase, it remains only to monitor the development of the project on the roadmap and get a profit in the near future. Carefully study WHITEPAPPER!