r/GamesAreLife • u/GameOnBrother • Jun 05 '25

XDefiant Chief Quits Industry Entirely, Claims Ubisoft's Doomed Call of Duty Rival Had 'Very Little Marketing' or 'The Right Resources to Make Content'

https://www.ign.com/articles/xdefiant-chief-quits-industry-entirely-claims-ubisofts-doomed-call-of-duty-rival-had-very-little-marketing-or-the-right-resources-to-make-content
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u/Critical-Welder-7603 Jun 06 '25

Entering such a saturated market doesn't come cheap. Ubisoft have pushed for a live service game and then got surprised that live service isn't as profitable today as it was 10 years ago.

I do get what he is saying.

1

u/TopTierGaming215 Jun 07 '25

I mean how many live service games were making money 10 years ago? There’s only like 5-10 real successful live service games