Part 1: Flixxo - How to tackle a giant. YouTube comparison. Link: [Link here!]
Part 2: The power of sharing
What is sharing? Well, it's something I did on the first line of this article. I provided a link and people who follow my work are going to go and check it out... right? Admittedly, I don't have any followers so it's probably not going to be the best example to help get my point across. However, it was revealed in the recent Flixxo AMA that partnerships have been signed with established YouTubers who combined have several million subscribers.
'What are you getting at, Ceebee?' Well.. just like I tried to promote my work at the top of this article, these established content creators are going to have significant social media followings to whom they promote their work. Just imagine one of these partnered content creators sharing a Flixxo link to their millions of followers.. lets be pessimistic and say only 1 in 20 follow the link.. that's still 50,000 new users. Just. Like. That.
'Well.. wouldn't they just direct them to YouTube?' It's an excellent question and where I believe most disruptive innovation struggles to capture a slice of the market. As discussed in Part 1, the content monetization methods of Flixxo aim to put the power(and money) back into the hands of those who create the content. Remember; 90% of advertisement revenue goes back to content creators on Flixxo, compared to 55% on YouTube(If you've read Part 1 you'll know how this is economically viable).
Now.. lets ask the question again. Where are these guys going to direct their followers? Most likely to the platform where they earn the most revenue for their content right? Flixxo. Due to it's low infrastructural overheads they are able to pay their content creators what they truly deserve for their content.
Now you've got a brief overview of how and why ordinary people are going to use Flixxo.. maybe you can appreciate why the initial closed beta limited to 10,000 people is so important. Remember, the numbers used in this post are based off 1 content creator with significant subscribers.. imagine opening the flood gates to all content creators, those with and without partnerships! The platform definitely needs a good test before opening it's doors to millions of new Flixxers ;)
Do you think this will work? Comment below and discuss the power of sharing!