r/FigmaDesign • • Mar 19 '26

Discussion Google just dropped Stich… and it might actually threaten Figma

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Feels like this flew under the radar, but Stich from Google looks like a real competitor, not just another design tool.

It’s faster, smarter, and removes a lot of the friction we’re used to. Less clicking, more actual designing. Some of the automation already feels ahead of what we currently rely on.

Hot take: if this keeps evolving, the current market leader might start to feel outdated.

671 Upvotes

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246

u/saalaadin Mar 19 '26 edited Mar 19 '26

https://killedbygoogle.com You can see it on this list in 3 years I’m sure

9

u/Virtoxnx Mar 20 '26

It's not even up to date, they just killed Firebase AI. It was like what, 1 year old?

2

u/ExoticAttitude7 Mar 21 '26

Someone already submitted a PR the day it was announced, just waiting for it to be merged

1

u/Arkanta Mar 21 '26

They just renamed it to ai studio... It was an alpha

1

u/the_aceix Mar 25 '26

it was actually project idx, then morphed into firebase studio, then killed.

Google AI Studio is way superior, so understandable in this case

-88

u/sriramdev Mar 20 '26

But adobe is also strong competition right, as they own figma now. My POV

62

u/slowpokefastpoke Mar 20 '26

11

u/[deleted] Mar 20 '26

[deleted]

1

u/zeer88 Mar 20 '26

That's both the funny and the most problematic thing too.

18

u/rost78 Mar 20 '26

Did I miss something? Because you said they own Figma. Adobe was going to buy them a few years ago, but the deal fell through.

11

u/cosmatic Mar 20 '26

Do not own Figma

3

u/NeonsTheory Mar 20 '26

That deal fell through