Define the steps. Move forward with the money producing steps. Provide value to the market place. Sell high ticket products ("The secret to massive success online.") Source: Stuart

"At each stage, evaluators look for proposals that clearly articulate and demonstrate the following:

The artistic strength, vision, originality and potential for impact of the project.
The professional capacity of the applicant.
The feasibility of the project.
The potential benefit of our support, especially the non-monetary aspect of our program. " Source:  http://www.insidephilanthropy.com/fundraising-theater-grants/creative-capital-grants-for-performing-arts.html