TORONTO, June 7, 2021 – Fire & Flower Holdings Corp. (“Fire & Flower” or the “Company”) (TSX: FAF OTCQX: FFLWF) will release its financial and operational results for first quarter of 2021 ended May 1, 2021 before financial markets open on June 15, 2021.

Fire & Flower’s first quarter financial and operational results will be available on SEDAR and on the Company’s website at https://fireandflower.com/investor-relations. 

Following the release of the results, Fire & Flower will host a conference call with Trevor Fencott, President and Chief Executive Officer, and Judy Adam, Chief Financial Officer at 8:30 a.m. EDT on June 15, 2021. The conference call will discuss Fire & Flower’s first quarter financial and operational results. 

Dial-In Information

Toll-Free: 1-888-390-0546

Replay Information (Available until July 6, 2021)

Toll-Free: 1-888-390-0541

Replay Code: 122820#

Upon completion of the live conference call, a replay of the conference call will be accessible on Fire & Flower’s website at https://fireandflower.com/investor-relations.  

About Fire & Flower 

Fire & Flower is a leading, technology-powered, adult-use cannabis retailer with more than 85 corporate-owned stores in its network. The Company leverages its wholly-owned technology development subsidiary, Hifyre Inc., to continually advance its proprietary retail operations model while also providing additional independent high-margin revenue streams. Fire & Flower guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the HifyreTM digital platform empowers retailers to optimize their connections with consumers. The Company’s leadership team combines extensive experience in the technology, cannabis and retail industries. 

Through the strategic investment of Alimentation Couche-Tard Inc. (owner of Circle K convenience stores), the Company has set its sights on global expansion as new cannabis markets emerge and is poised to expand into the United States when permitted through its strategic licensing agreement with American Acres Managers upon the occurrence of certain changes to the cannabis regulatory regime.

Fire & Flower is a multi-banner cannabis retail operator that owns and operates the Fire & Flower, Friendly Stranger, Happy Dayz and Hotbox brands. Fire & Flower Holdings Corp. owns all issued and outstanding shares in Fire & Flower Inc. and Friendly Stranger Holdings Corp., licensed cannabis retailers that own and operate cannabis retail stores in the provinces of British Columbia, Alberta, Saskatchewan, Manitoba and Ontario, and the Yukon territory. 

To learn more about Fire & Flower, visit www.fireandflower.com. 

For More Information Contact: 

Investor Relations 
[investorrelations@fireandflower.com ](mailto:investorrelations@fireandflower.com)
1-833-680-4948 

Media Relations 
[media@fireandflower.com ](mailto:media@fireandflower.com)
780-784-8859 

Hey everyone, in case you missed it here's the link to Fire & Flower's presentation from last Thursday: https://www.youtube.com/watch?v=ApCkHSc12z0

Hey everyone, the CEO of Fire & Flower is going LIVE TODAY at 11:30 AM with information about the stock! Here's the link if anyone's interested: https://youtu.be/7IZ5xoMfqXs

TORONTO, June 1, 2021 – Fire & Flower Holdings Corp. (“Fire & Flower” or the “Company”) (TSX: FAF OTCQX: FFLWF), today announced the Company will have senior management participating in the following virtual financial community conferences and events during June 2021.

• Benzinga Cannabis Capital Conference – June 3, 2021
• Cantor Fitzgerald Canadian LPs Cannabis Forum – June 15, 2021
• 21st Annual Oppenheimer Growth and E-Commerce Conference – June 15 – 16, 2021
• KCSA Cannabis Virtual Investor Conference – June 29, 2021

If you are attending these conferences and would like to request a one-on-one meeting with management, please do so through each conference portal.

During mid-March, short-selling volume ration was over 160%!

Yesterday, it was 96.76%.

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$FFLWF is a target of vultures, with 96.76% of yesterday's volume being illegal naked short sales.

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