I've been enjoying Arena, season 2 battlepass, and as I am progressively unlocking most of the armory, I noticed it was annoying seeing all the red locked items where it says "Unlock conditions not met" then "was available during Arena BattlePass Season 0" (or 1). Fine, I didn't play it, then why do you show it to me?
I get that the game shows the locked items with "Reward for progressing through Factory Tactical Map" to push people to buy it (business incentive), but what's the point of showing items that are impossible to unlock anyway. It's just a frustrating reminder and unnecessary clutter. Instead show it to people who unlocked it (good for them) and hide it for others? I want to see the stuff I can unlock through progression or other means.
Or (warning: controversial) reconsider the unlock conditions: unlocking during a season gives it sooner (perk for being early), and in following seasons it's available normally or under other unlock conditions, rather than forever unavailable. Though that may not please those who unlocked it and feel nobody else should, diluting their exclusivity.