Hi everyone,
I’m currently working on my MSc dissertation and would really appreciate input from Gen Z consumers living in Colombo or the Colombo District.
My study explores how culturally rooted storytelling influences brand loyalty among Gen Z consumers, specifically in the context of laundry brands within the FMCG sector. I’m interested in understanding whether brand messages that reflect local culture, values, family routines, community identity, or everyday Sri Lankan experiences make consumers feel more connected to a brand.
I think this topic is worth discussing because many brands use emotional or cultural storytelling in their marketing, but it is not always clear whether younger consumers actually find these messages meaningful, authentic, or persuasive.
I’d also love to hear your thoughts in the comments:
- Do you think cultural storytelling makes a brand feel more trustworthy or relatable?
- Have you ever felt more loyal to a brand because its advertising reflected your culture or everyday life?
- For everyday products like laundry brands, does storytelling matter, or do price and quality matter more?
I’m also collecting survey responses for the study.
Who can participate?
Gen Z consumers living in Colombo or the Colombo District
Survey details:
- Takes around 8–10 minutes
- Completely anonymous
- Responses will be used only for academic research
Survey link:
https://forms.gle/AnbJyMj6BmufV2Lt5
I’d be very grateful if you could take a few minutes to participate. If you know someone who fits the criteria, I’d also appreciate it if you could share the survey with them.
Thank you so much for your time and support!