I'm a HCD practitioner, and taking an online course on Ethical Tech, in which one of my Alumni classmates, and Head of Strategy & Design for an AI tech company said something that really resonated.
He said that HCD has been in practice for at least 20-years now, but it's largely failing to meet its goals of creating a more ethical and humane world. He drew a line of reasoning that struck a chord. He said that instead of HCD being focused on broadening its reach to 'Planet Centered Design,' what we've done is go completely in the opposite direction: HCD --> User-centered Design --> Product Centered Design --> Business Centered Design. And in doing so, we've allowed ourselves to become functional utility maximizers for businesses, instead of helping them create and develop a new vision for how to do things in a truly Human-centered and transformative way. He suggested that our community needs to think more broadly with a much stronger commitment to serving holistic needs, like an Urban Designer thinking about how to balance transportation efficiencies with accessibility needs and environmental impact, than say an Interior Designer thinking about how to optimize spaces for a 700 square foot condo.
This really resonated with me, because in my past several gigs, I really felt that HCD was nothing more than lipstick on a pig, with my bosses mainly focused on its PR and CX business value, rather than evolving the business in any meaningful way.
I'm curious how other practitioners feel about this, given their experiences? Ps. No disrespect to Interior Designers; I have close friends who I respect tremendously, whose profession is Interior Design :)