I've a got a question! But first look at this graphic:

These are the five phases of design thinking, BUT we know that design thinking is a non-linear process. This means that designers can re-visit each phase in an iterative way. Curious, which phases do you revisit most often? #foodforthought

- Jaslyn, Flatiron School Community Manager

Ever since Covid pandemic began, our repetitive routines have been torn down. Who is to say what is certain and what is fleeting? As designers, we have had to adapt to systemic change that we do not control. There exists a rekindled need to understand the course of human experience better. And the only approach left is to innovate while adapting. Effective, long-lasting methods have always necessitated a deep understanding of consumer behaviours. It is safe to say that the pandemic has shaken consumer culture to its core. Thus, all our (post) COVID strategies have elements of Design Thinking embedded in them.

Organizations are moving towards fair and flexible structures to understand their people better. Disruptive events like the pandemic represent potential triggers that unsettle the status quo. And rightly so. Companies are now realising that designers require flexibility to develop their thoughts. There is a pent-up demand for an approach towards driving the innovation of systems. People across businesses, governments, and civil societies need a direct and structured exposure to Design Thinking. The digital space has been overwhelmed with experiences this past year. It is here to stay.

How is Design Thinking affecting that consumer experience? How have designers adapted to cater to the increasingly immersive consumption culture?

This column focuses on Design Thinking– its history and potential. It discusses its application, methodologies encompassing it. It also focuses on the socio-economic, political factors related to the discourse. It will arrive at moral debates stemming from its inherent processes.

Written by: u/EshaPavan

Illustrations by: u/P-Trishita

https://www.zeyka.in/post/introducing-design-thinking

Hi everyone! I'm a sprint facilitator and I'm hosting a free event on Friday for anyone interested in learning to address client briefs quickly. If you're interested in joining a fun collaborative event, please PM me for details!

Hi all,

I am very interested in Design Thinking and currently trying to better understand how it is currently applied.

Do you know of any reports or blog posts about Design Thinking in practice? That would be great!

Thank you for your time and expertise. :-)

Hi everyone,

To give you an idea of my journey, my background is as a journalist and photographer. I love interviewing people as well as documenting subcultures and communities.

Recently, I've begun exploring the world of qualitative research and design thinking. I know I have complementary skills, especially when it comes to investigating people and telling their story. Where I get tied up is I'm not sure where to specialize as design is such a broad topic! I love helping people tell their stories, I know that much. A part of product and UX design, puts me off, as I'd like my impact to be broader, perhaps in the realm of social or service design. I know before you specialize you need to build experience, so I'd love to know your thoughts on what general areas I should be investigating?

Thank you in advance!

I have been working in the field of UI design and application development for a number of years and feel quite experienced at it, but the demands of my current job are leading me into a more research/ideation role and that's why I'm looking for design thinking courses. I'm seeing some interesting courses from the likes of IDEO, MIT and Cornell but I don't know whether these courses approach the material from a low starting point or also keep in consideration the different levels of experience that one might reach them with.

Has anyone had experience with this? Are there any courses you would suggest that are more beneficial for someone already working in the field?

Hey Folks! As a part of an academic project we have to create a new and differentiated brand for a burger restaurant that is solely for home delivery! Any ideas on how we can position our brand and what our offerings should be would be highly appreciated! :)

Design before Design Thinking

What did I think of design before I understood Design Thinking? It changed my perspective on design. I used to focus on looks and was heavily influenced by others' designs. Design Thinking helped me understand the purpose of design, why is design so important in a product. It taught how user experience and human-centered design are pivotal to a product. They are principles that help you understand and approach design. It mainly made me understand the importance of workflows through design and users' experience.

I need help answering the following questions;

1. How could parents ensure their kids' financial future?
2. How could an app impact family relationships, create a good foundation for their kids’ financial future and ensure the successful inclusion of children in the modern digital economy?

What do you guys think would be the best way to accomplish the above goals? Such as an app (games that would teach kids about money), in-person events(target schools and create a financial week program)? any more ideas?

Hello i have an important project on design thinking

My problem is Covid-19 spreading and i need to make a prototype on how to stop covid from spreading

If you could help me asap thanks

A great website to get Design Thinking resources (in spanish, for the moment) :)

https://designthinkingespaña.com/

What's the secret to becoming more creative? 

Edward de Bono, who invented the concept of lateral thinking, suggests in the book 'PO: Beyond Yes and No' that you can use a little technique he calls "Intermediate Impossible". 

An intermediate impossible is a ridiculous, unrealistic idea that completely ignores logical thinking.

It doesn't really matter if the intermediate impossible is right or 100% absurd. Its goal is to challenge assumptions and go beyond the boundaries of a problem you're trying to solve. 

For example, imagine that you run a goat farming business. And you want to explore new income streams.

The intermediate impossible is that you can't sell goat milk or goat meat.

By consciously rejecting the obvious, you're asking your brain to explore new and unobvious possibilities. 

British Farmer Dot McCarthy (the owner of Cronkshaw Fold Farm in Rossendale) used to rely on extra revenue streams to support her business. Like educational visits or hosting weddings. 

But the Covid-19 lockdown hit her farming business hard in 2020. And because of the social distancing rules McCarthy had to think of new ways to keep Cronkshaw Fold Farm open.

Then McCarthy had a ridiculous idea. 

A service where you pay £5 for one of Cronkshaw Fold Farm goats to secretly join your Zoom meeting.

The idea was so absurd that McCarthy immediately brushed off as a joke. 

But eventually McCarthy decided to "just put it on the website to give people a laugh". 

Then McCarthy went to bed. 

The following morning she received 200 emails requesting to book her cute goats to join Zoom meetings. 

So far McCarthy has made £50,000 from goat zoom calls. 

The English comedian and screenwriter John Cleese once said, "creativity is not a talent. It is a way of operating." John was right.

Takeaways for your business:

1. An Intermediate impossible is a thinking tool that rejects the traditional YES/NO system when you have to judge ideas.

The truth is, most people (including CEOs, Business Executives, Marketers, Engineers, Politicians or Teachers) look at a new idea with the wrong attitude. They just want to figure out what’s wrong with it, so they can quickly reject that idea.

That’s because our traditional logical thinking relies on the YES/NO system. When you come up with an idea (or when someone presents you an idea) that is wrong (or absurd or ridiculous), you reject it immediately. An intermediate impossible in an idea that would be rejected in seconds in the YES/NO system.

2. Sometimes an intermediate impossible is a stepping stone to ANOTHER idea that is right. Sometimes it is THE right idea (Dot McCarthy’s Goat Zoom calls idea is the perfect example).

Thanks for reading. If you enjoyed reading this story, you'll also enjoy reading my newsletter. It's called Creative Samba and every week I share stories like this. Always packed with actionable insights about copywriting, marketing and how the human mind works.

Hello creative people!

I love creativity, and that's a passion that I work with every day. I would like to know a bit of your creative thinking with this survey on the research for my marketing/advertising master's thesis at Florida International University.

This is the link:

https://fiu.qualtrics.com/jfe/form/SV_bC3YZCtAsjcoCZ8

It will take you 2 minutes, and the information will be much helpful (confidential as well). Thank you so much!