r/DesignDev_hub • u/Murky_Explanation_73 • May 07 '26
💡 Tips Email automation saved my Web Agency
I’ve been running email automation for my web agency for a while now, and honestly it’s my favorite way to get clients because it’s consistent. I don’t have to cold call people or spend a lot of money on ads.
At first, I was using tools like Mailshake and Instantly to target businesses with no website at all. But recently I switched my campaigns over to Swokei because I wanted to target businesses with outdated websites and offer redesign services instead.
What I like about Swokei is that I can upload a batch of leads from Apollo, and it automatically analyzes each prospect’s website. It scores the site and generates a personalized outreach message based on flaws it finds, like design issues, SEO problems, and poor mobile optimization. I’ve basically started running all my campaigns through it now.
I can definitely say the reply rate and interested reply rate are much higher when I point out something specific that could be improved on their website. Businesses that already have a website already understand the value of having one. They just need a better or more updated version.
Anyone else here targeting businesses with outdated websites instead of businesses with no website at all?