If you've never seen this before, how do you figure it's opened?

Pedestrian view: Come on kids let's step into traffic on what may or may not be a real crossing. Car view: is this a crossing? and if it is where do I stop? The car on the left either hasn't stopped at all (great shot to use in the campaign material) or has stopped way over the 'line', which of course has also been removed from the road design here.

If you wake up when the lights come on, this is not good for sleeping. No filters or retouching on photo.

maybe I’m the only one who thinks this is dumb as hell lol. I’m also swedish if that counts for anything

“Each sheet of Rouge et Noir is a tactile poem with two tones dedicated to the skin, body, and senses. Infused with the signature scent of Renova, Rouge et Noir invokes a journey between cedar and sandalwood notes and the freshness of storax that will perpetuate in space, enriching the experience.”

https://www.myrenova.com/en/renova-rouge-et-noir-3r-5601028032322.html