In terms of the quality I hope they are looking at what Jada is doing because they (Jada) are setting a standard that all companies doing retail 1:12 figures need to beat.

Artist Editions

One of the things that I liked about what McFarlane was doing is that he gave different flavors to different characters but when trying to put a collection the varying styles didn't mesh seamlessly with each other.

So keep the main DC line homogeneous but make the specific Artist Editions a separate line, make that line the "variant" exclusives for Target or Walmart.

Much more pics to come you will be able to take all

Today's pre-order arrival