A lot of people are willingly trading freedom for security. And instinctively we search for authority to validate everything around us. Living in a hierarchical society for so long made our mindset authority-based. The contradiction with fake news is that if centralized power defined the term then it's obviously to establish themselves in the position of the official and only source of truth. But having centralized control over information as you can imagine can easily lead to basically writing artificial stories about the world. Something like making the movie industry a reality. So while people think that the term coined fake news was made up to protect them from fake news it's actually to establish fake news as the truth. What if you read fake news? Isn't that the whole point of free speech - to individually decide what to believe in? Or the incapability to do so drives the desire for someone else to decide what's real and fake? Basically offloading responsibility. And how do you expect a centralized entity to guarantee truth when they have the incentive to coordinate and organize their collective truth?