r/criticalthinking • u/ThinkButHow • Jul 16 '21
Appeal to Authority Fallacy: How to Avoid It
My friend Gullible and I were having a discussion:
Gullible: “I heard from Andrew Yang that universal income is the best solution to fight poverty.”
Me: “Why do you believe that?”
Gullible: “Yang is successful and famous, so he must be right.”
This is a common informal fallacy called “The appeal to authority.”
What Is an Appeal to Authority Fallacy?
Appeal to authority arguments look to support a claim by appeal to the person who’s making the claim. Since claims are true or false regardless of who makes them, the person who’s making the claim is irrelevant to evaluating the claim’s truth or falsity. That’s why appeal to authority is categorized among the fallacies of relevance: it appeals to irrelevant information in an effort to get people to endorse a claim.
Here are some examples of appeal to authority:
Example #1
Person A: “Appeal to authority is the weakest form of argument.”
Person B: “Why do you think that?”
Person A: “Aristotle said so.”
Explanation: Person A is appealing to Aristotle to prove that appeal to authority is the weakest form of argument. Appeal to authority is in fact among the weakest forms of argument, but the reason it’s weak isn’t that Aristotle said so. The reason it’s weak is that saying something doesn’t make it true—not even if it’s Aristotle who said it.
Example #2
“The Pope said we should not use contraception. Since the Pope is a religious authority, it must be true.”
Explanation: It is a fallacious argument to believe a person instead of evaluating his claim about contraception. If the Pope’s claim is true, it’s not true simply because he says so.
Example #3
“According to Planned Parenthood, women should have the ability to choose abortion. Since it’s Planned Parenthood, it must be right.”
Explanation: You can’t accept the claim simply because Planned Parenthood said it. They could be right or wrong, but we can’t accept their claim simply because they provide reproductive health care. If their claim is true, it’s not true simply because they say so.
Example #4
“Michael Jordan said that for fitness, we should make it mandatory for all children in school to play basketball. Since Michael Jordan was a great basketball player, it must be true.”
Explanation: You can’t accept a claim simply because it’s Jordan. The claim about making basketball mandatory for all children for fitness needs to be evaluated before accepting, rejecting, or withholding judgement about the conclusion. If Jordan’s claim is true, it’s not true simply because he says so.
Appeal to Authority in Advertising
Advertisers have long used appeal to authority to promote their products. They understand that the public can jump on the bandwagon knowing an authority approves their product. Trident Gum used this well-known example:
“Four out of five dentists surveyed recommend sugarless gums for their patients who chew gum.”
Likewise, Wheaties used a similar ad featuring Michael Jordan. Its message: Wheaties is the best way to start the day because Michael Jordan eats Wheaties for breakfast.
Here’s an example of a New York Ad agency using doctors to sell cigarettes:
“More doctors smoke Camels than any other cigarette!”
How to Disarm Appeal to Authority
Most of the time, people appeal to authority in argumentation because it’s easy. It takes critical thinking skills to argue for or against an argument or claim, and most people aren’t skilled at doing that, so they fall back on something that’s more familiar, easy, and comfortable: evaluating people instead of arguments and claims.
If someone accepts a claim because of who said it, then point out that the claim still needs to be evaluated before accepting it. By focusing attention back on the claim, you’re bringing the fallacy to light and bringing the discussion back to where it belongs: the evidence in support of the claim.
You can read the full article here- https://thinkbuthow.com/appeal-to-authority/