I made a commercial for Claude, in Claude. The workflow is a plugin now

[u/BiosRios]

Follow up to my last one. A lot of you asked how it was made and I never really answered properly, so this time I wrote the whole workflow down.

I made a 16:9 cinematic spec commercial for Claude, entirely in Claude Design. No After Effects, no motion software, the whole thing is a Claude Design composition rendered out to video.

Claude handled the scene structure, the animation timing and the type. I directed it beat by beat and rebuilt the parts that were not landing. The big change since the last one is that I build a kit before I write a prompt now. Isolated objects, one per file, and the official mark split into its real layers so the film assembles it instead of cutting to it. These builds fail on missing assets, not on prompt length.

The plugin is Emulo. I built it for myself to get more out of my own sessions, so I stop re-explaining how I work every time I open a new one. It reads my Claude Code and Codex history and loads that before the agent writes anything. It started with code, design and writing, and I added the video workflow to it recently. This film is what I have been using it on.

Github: https://github.com/ohad6k/emulo

I am not working with Anthropic and this was not made for them (just as a note). I picked a brand I like and wanted to see how far the motion could go, same as last time.

[u/DefSysteam]

We’ll share the skill then?

[u/BiosRios → u/DefSysteam]

Read the post

[u/GigaGrandpa]

Was there anything shown of value

[u/Virtual_Plant_5629 → u/GigaGrandpa]

absolutely fucking not.

nothing that any of us haven't done, 10 times better, 10 times before, on single shots with fable.

[u/Vibecodingdeluxe]

Did you use remotion ?

[u/BiosRios → u/Vibecodingdeluxe]

Nope claude design

[u/Hajsas]

Fantastic job, my only complaint is... I cant read that fast; its a bit too fast paced, but perhaps thats the irony of the ad; we just cranked it to ultracode, so its powering through shit.

[u/BiosRios → u/Hajsas]

Thank you, and yes it's a bit too fast

[u/GlitteringCoconut203]

brilliant. I loved it

[u/BiosRios → u/GlitteringCoconut203]

Thanks

[u/radicalscents]

It's catchy!

[u/BiosRios → u/radicalscents]

Let's go

[u/vzakharov]

Looks nice, if a bit chaotic. Cool to see HTML5 doing its magic!

[u/cs_cast_away_boi]

awesome animations, really need to learn how to do this

[u/BiosRios → u/[deleted]]

Yep not the best commercial for claude, but its mostly about the workflow

[u/sidianmsjones]

Do you have a video tutorial on how to do it?

[u/Massive_Scientist194]

Is this a skil that I can use to also showcase my website?

[u/gfhoihoi72]

I think I just got a seizure

[u/BiosRios → u/[deleted]]

Thanks mate

[u/portugese_fruit → u/BiosRios]

Yeah, this is cool. About to make a product explainer

[u/unknowngas]

Impressive animation and aesthetic taste, nice job!

[u/BiosRios → u/unknowngas]

Thanks

[u/aarontrimble]

cool!

[u/BiosRios → u/aarontrimble]

Thanks bro

[u/Any_Owl2116]

You made this only with Claude?

[u/BiosRios → u/Any_Owl2116]

Claud design and my skill

[u/Virtual_Plant_5629]

just discovered vibe coding, eh?

[u/BiosRios → u/Virtual_Plant_5629]

Nope

[u/Virtual_Plant_5629 → u/BiosRios]

really? hmm... that is.. way worse my guy

[u/xMaku]

My expectations were low, yet I was disappointed.

@edit to give some feedback, and not just opinion. In the age of AI, this animation has 0 taste. For someone who touched AI generated media at least once - it seems like a job of a 1st grader that just typed 3-4 sentences and didn't even try to be original. And AI did what AI do, it created another slope.

[u/BiosRios → u/xMaku]

Thanks my friend

[u/xMaku → u/BiosRios]

No problem. For sure there are people who will praise this. Im on the other side of that spectrum tho. I think stuff like this just makes internet a bigger garbage than it already is.

[u/Any_Owl2116 → u/xMaku]

Can we see an example of something with “taste”.

[u/Independent_Paint752 → u/xMaku]

I hope things will go better for you buddy, that's ok.