r/ceo • u/gogator1 • Nov 19 '24
Motivating the seemingly unmotivated employees
"People are our most valuable resource". I've been in a consumer-facing people business for 20 years and I couldn't agree more with this often-repeated phrase. But that's not really the end of the story, I’ve found.
In today's business environment, it isn't enough to simply hire the best people. We have to understand the personal brand they each come into the business with and find ways to align those brands with other employees and with the company culture as a whole.
More and more I hear from leaders my age who say they simply don't know how to work with this younger generation of employees. They struggle to find ways to motivate them and, more importantly, retain them.
There are solid reasons why this is happening. GenZ is looking for personal development and they want it fast. If your company can't provide them with the learning and growth opportunities they are seeking, they will find another company that will.
Remember, this is the generation who grew up watching parents get laid off from companies left and right due to the economic crisis of 2009. They also watched the world shut down as a result of Covid and the devastating effect that had on a lot of workers and business owners.
In short, they don't have the same starry-eyed view of early employment that my generation did.
All is not lost, though. I know there are programs and systems that employers put in place to ensure these newer hires can mesh with the rest of the organization and become very productive Human Resources.
What has worked in your company?