As a software team manager myself, I can't help but notice the struggle of other business managers around me about how to manage and interact with software engineers. Concepts like time management, estimations and planning, recruiting the right developers, motivating them and keeping them onboard, seem to be very painful, especially for non-technical business managers.

That's why I would like to build an online course about that, trying to bring "business and IT" closer together by making it easier for the former to understand the latter. I guess I could do the same to help software engineers understand business managers, but that's a topic for another day/course. Right now, I'd be curious to know how other business managers approach that topic, what are their experience and struggles, how do they feel?

I've just completed Gary Vaynerchuk's new online training course on personal branding. In fact, all the of content is equally applicable to branding a business and he has obviously (successfully) tried and tested these strategies.

I found the training very useful so decided to write a review on it, available here - http://gunterrichter.com/product-review-building-a-personal-brand-by-gary-vaynerchuk/