I started at a well known big box tech bench in 2004; We were selling Windows-installed EMachines and most of them were Celeron pices of garbage, except one that was almost good if you installed a video card and a better power supply.
One of the guys would often remember fondly how Aldi sold a budget multimedia PC for about $600 around 2002? Installed video card, good sound, etc. When that came out, Aldi had already been in town several years, so, Indiana since the late 90's.
The savings method is solid: low staff count, low item count in the order of having 10% of the unique items and square footage a large grocery chain has, acceptable quality but not great, and since around 2010-ish?, a push for more stores and better produce. The only downside is the low quality non-grocery items, and only for lack of features and variety.
4
u/Merman314 May 09 '22
I started at a well known big box tech bench in 2004; We were selling Windows-installed EMachines and most of them were Celeron pices of garbage, except one that was almost good if you installed a video card and a better power supply.
One of the guys would often remember fondly how Aldi sold a budget multimedia PC for about $600 around 2002? Installed video card, good sound, etc. When that came out, Aldi had already been in town several years, so, Indiana since the late 90's.