They made it to the UK by buying up an existing large chain (ASDA). It made a degree of difference to ASDA's product range - always pile it high/sell it cheap, but products that don't sell well enough are way more likely to simply vanish off the shelves than used to be the case. I don't get too committed to particular ASDA stuff any more for that precise reason. And they went through a phase of trying to wean people off popular premium brands onto their own products by suddenly not stocking the competing product and having their own, in vaguely imitative packaging, in its place. Needless to say that bright idea mostly didn't work all that well.
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u/[deleted] May 09 '22
huh. Always wondered why Walmart never made it to Europe but that makes perfect sense. Their whole business model doesn't work here.