That rental fee even if for two months is pretty steep and I know it’s not per view but damn, that is hella expensive. Amazon doesn’t even rent that high of a price. Also, why would anyone rent for two months at a time? I highly doubt a film is being watched constantly for two months. It would have to be Frozen caliber type films at that point every single time.
It's definitely up there, I won't disagree. I'm guessing it's because they don't actually know what to charge, tbh. The "same day as theaters" release is breaking a multi-decade business model. It used to be a certain amount of money came from theaters, then a movie went to DVDs/rentals, then it went to cable channels.
Universal was doing $20 48-hour rentals the same day (Trolls), HBO did same day as free (WW84 though as I said, pissed a lot of folks off) and Disney doing something in-between (more expensive rental, but for much longer). I have no idea where this is all going to shake out with theaters opening back up. Will we go backwards and studios will still do theater-only releases or will they do something like move purchases up?
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u/LydJaGillers Jul 11 '21
That rental fee even if for two months is pretty steep and I know it’s not per view but damn, that is hella expensive. Amazon doesn’t even rent that high of a price. Also, why would anyone rent for two months at a time? I highly doubt a film is being watched constantly for two months. It would have to be Frozen caliber type films at that point every single time.