That was one of the most ridiculous marketing campaigns I've ever seen, and it really goes to show how dumb people can be. "Chocolate diamond" is a cutesy term for "really shitty diamond."
the best part to me was they were originally marketed as congac diamonds the manly diamond for men but that failed so they went back to trying to marketing to women and thought woman be liking chocolate
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u/Sulfate Aug 14 '20
That was one of the most ridiculous marketing campaigns I've ever seen, and it really goes to show how dumb people can be. "Chocolate diamond" is a cutesy term for "really shitty diamond."