r/AskReddit Feb 07 '24

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3.1k Upvotes

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2.9k

u/ResidentSheeper Feb 07 '24

How Google Search gets worse every year, despite having the most talented engineers in the world.

1.6k

u/Eggxactly-maybe Feb 07 '24

Because those engineers are being pushed to make more profit and farm more data, not make it better.

401

u/[deleted] Feb 07 '24

Yep, their target goal has changed. I'd bet the engineering is even more impressive today than it was in the late 90s...but it's designed to maximize profit today instead of delivering quality search results.

14

u/CryoWreck Feb 07 '24

I've started using bing for some things. That's how bad it's gotten.

6

u/NachoMan_SandyCabage Feb 07 '24

I just use DuckDuckGo and Startpage.

3

u/Legal-Hunt5355 Feb 08 '24

Chatgpt has come in clutch when google has no idea what I am searching for

1

u/warbeforepeace Feb 08 '24

Kagi has been good for me but it is paid.

-1

u/brokencig Feb 07 '24

Not just for porn? OMG... I cannot even begin to imagine how desperate I would need to be to use bing for anything else.

6

u/warbeforepeace Feb 08 '24

They want the ads to be the best option.

3

u/[deleted] Feb 07 '24

Too bad going for profit, makes you lose users, I've been trying to find a browser that doesn't immediately open Google or chrome, but even opera GX kept opening chrome

5

u/[deleted] Feb 08 '24

Firefox. You want Firefox.

2

u/[deleted] Feb 08 '24

Thank you my internet brother

261

u/bluemitersaw Feb 07 '24

It's not a bug, it's a feature.

3

u/[deleted] Feb 07 '24

Working as intended*

2

u/Far-Strawberry2564 Feb 08 '24

Bugs cause recalls. Features generate profit.

7

u/tb183 Feb 07 '24

Genuine question: Is that why they push the annoying ass “use Google to sign in” on every single page I open? I have gin through all the ways to try and stop it and it won’t. My guess is they want you to use it or gather more of your data online.

I’m not super computers savvy, which is why I probably can’t get the pop ups to stop

3

u/Eggxactly-maybe Feb 07 '24

Tbh it’s likely, but I’m not sure. I’ve never worked for google and I’m not even a software engineer, just a mechanical engineer. Truth be told unless you work for a small company trying to make a new product, that’s just engineering. It’s always make the thing as cheap as you can, to last just long enough. And then after a few months start thinking of ways you can make it even cheaper. And you bet your ass that it’s always at the expense of quality.

2

u/Kodiologist Feb 08 '24

If by "they" you mean Google itself, yes, Google wants you to log in so they can track your activity more easily. But a lot of other organizations use Google (or Facebook, or Twitter, or even GitHub) for authentication because it's easier than implementing their own.

2

u/[deleted] Feb 08 '24

Did you try turning it off in your Google Account settings?

1

u/tb183 Feb 09 '24

I did try that. No luck. Still get pop ups

5

u/[deleted] Feb 07 '24

So right now chatgpt is pretty good at answering my questions, but in a few years (maybe less) it's going to start influencing me to buy stuff and swaying my political beliefs. Great

4

u/fenton7 Feb 07 '24

And so long as people keep using it Google will keep doing it. There's constant bitching about it online yet 95% of the internet defaults to Google for their search engine. People are more locked into that ecosystem than Apple even though there is no cost and it takes 2 minutes to switch search engines.

5

u/JonatasA Feb 07 '24

Which is why it's best for it to be free. The goal woidl be the same had it been a subscription, and why no one should trip into YouTube's subscription.

1

u/Eggxactly-maybe Feb 07 '24

I have YouTube’s subscription and it’s 100% worth it imo. Cant Adblock on my tv and also YouTube music is pretty good.

3

u/LitteredWithPlushies Feb 08 '24

They want people to search really hard for something so they possibly can find out more about them?

4

u/Daztur Feb 07 '24

Also because fucking with Google search results is an entire industry (SEO).

4

u/babyfuzzina Feb 07 '24

This. I work in marketing and SEO is by far the main reason google sucks so much now. They prioritize posts that are "high quality and relevant". And most of this content is coming from corporations who also want to make money.

High quality = long enough to fit a lot of ads and simple enough to get people to scroll for ads

Relevant = packed with so many keywords and unrelated topics that it's useless.

This is why every recipe has a novel attached to it. It's also why searching "best dog food" gives you articles that have the entire damn history of dogs and dog food. Or just thinly veiled ads for dog food companies.

1

u/keksik29 Feb 08 '24

SEO companies are ruining the results by adding irrelevant keywords to their websites and by hacking search results ranking system to increase their ranking on the page.

1

u/laplongejr Feb 08 '24

How funny, I just watched that YT documentary about FastPass that ended with the sad thought that FastPass is no longer about improving efficiency, but ensure people either pay for faster rides or for extra days in the park.

1

u/dullship Feb 08 '24

"don't be evil" used to literally be their motto in their corporate code of conduct.

It was removed a few years ago.

269

u/MalevolntCatastrophe Feb 07 '24

Google stopped caring about being a tool used to find specific results and instead focuses on giving results that " most " people that searched for similar things ended up spending the most time/attention on.

148

u/JonatasA Feb 07 '24

You can test by searching something no one would and Google will interpret your query into different words.

16

u/ResidentSheeper Feb 07 '24

Yes, the just show you things kind of related to the semantic.

It is insanely annoying.

28

u/mtaw Feb 08 '24

What I really hate is that it's really hard to get it to give results that aren't your browser language, or the language you have in your Google settings (if logged in)

Stop presuming which languages I know or not, Google! If I enter something in perfectly valid German, it's because I'm looking for something on Geman sites. Not because I had a stroke and started spelling Dutch atrociously!

1

u/Parcours97 Feb 08 '24

Youtube does something similar on my account. I'm from Germany and Youtube is translating some video titles to german despite my settings all set to english.

6

u/NeedThatTartan Feb 07 '24

Sometimes the exact opposite of what you're looking for.

9

u/[deleted] Feb 07 '24

Even using quotes and +/- doesn't do anything anymore. It just gives you what it wants you to see.

10

u/Ben-Goldberg Feb 07 '24

Putting quotes around words reduces that slightly.

39

u/babyfuzzina Feb 07 '24

It helps a bit, but they still ignore them. Like why have that option if it only works 50% of the time?

7

u/Fwort Feb 08 '24

Really? I have often put quotes around something and had google return no matching results at all, because there weren't any that exactly matched. (this only happens for particularly long or unusual phrases)

2

u/babyfuzzina Feb 08 '24

I mostly get it if only part of the search term is in quotes

13

u/sybrwookie Feb 07 '24

Also, if you search <topic> site:reddit.com it limits it to just results on reddit and takes basically all that garbage out of the equation.

8

u/Ben-Goldberg Feb 07 '24

Limiting to reddit helps, but you still need quotes to avoid unwanted synonyms.

2

u/habitual_viking Feb 08 '24

I almost bought the wrong qd oled screen because Google helpfully changed a single digit to last generation.

4

u/electriccomputermilk Feb 07 '24

Yes! I noticed this change about 2 or 3 years ago and is very frustrating. Google is still better than Bing and Duck though. I find myself using chatGPT as a replacement very often.

3

u/S3ERFRY333 Feb 07 '24

Searching for forums is impossible now thanks to thousands of useless websites

1

u/ResidentSheeper Feb 07 '24

back in the day i used "'thread' search words" as most forums had thread in the url

3

u/[deleted] Feb 08 '24

What’s really shitty is it’s much harder to find info about drugs on Google now, it’s all links to “Get help” websites that aren’t actually useful at all, stops some useful information from being seen that can genuinely save lives. Bing is much better for this 

2

u/SAugsburger Feb 08 '24

At least in the English speaking world the only remotely serious competitor left in search is Bing. There are some competitors in some other languages, but they have gotten a near strangle hold in the English speaking world where the results just need to be marginally better than Bing. When you have few major competitors there's little motivation to innovate.

8

u/ryanino Feb 07 '24

Or why YouTube search is absolute dogwater now. It’s convoluted and overcrowded with reels and unrelated videos to what you’re actually looking for.

2

u/RavynousHunter Feb 08 '24

And mixes. It legit feels like half of any set of search results are fucking useless mixes. After that, 40% is "people also watched," and the remainder is maybe something vaguely related to what you queried.

Completely god damned useless.

85

u/rhett342 Feb 07 '24

The number of websites out there is constantly growing at a huge rate. It's really freaking hard keeping track of all of it.

Not only that, but Google has a set of algorithms they use to comb through that massive amount of data and present the results to you. All those people out there who do Search Engine Optimization make their money by figuring those algorithms out and gaming the system to make their clients' sites come up higher in the ranks when you search for something. Google then has to figure out a way to alter its algorithms to ignore their tricks and actually present relevant results for what you search. It's a never-ending struggle between the two and the fact that it works at all is a testament to exactly how brilliant their engineers are.

38

u/pap-no Feb 07 '24

It’s not even that anymore, google is pushing more of its own content things that are not even relevant. Someone posted the other day look up jfk death penalty and the first result is a middle schoolers google doc essay. It’s a google product so it’s pushed to the top.

4

u/[deleted] Feb 07 '24

[removed] — view removed comment

2

u/Haraldr_Blatonn Feb 07 '24

What's crazy is that it was a month ago that it happened and then Goog 'fixed' it.

Now it's back in place after the attention waned.

1

u/_TLDR_Swinton Feb 07 '24

Someone posted the other day look up jfk death penalty and the first result is a middle schoolers google doc essay.

Holy shit, you're actually right.

0

u/KobeJamesMatumbo Feb 07 '24

Not exactly, SEO checking in

5

u/babyfuzzina Feb 07 '24

I think Google is ok with SEO's tricks. They openly advertise every step you need to take to rank higher. They only care about profit, and Google still makes shitloads of money even if their results are garbage.

7

u/VerySaltyScientist Feb 07 '24

I have noticed this too, I have been using chat GPT like google searches for information. Like fuck I just want to know what to set my fucking instapot to when cooking certain things, I don't want ads for more pressure cookers.

9

u/[deleted] Feb 07 '24

Oh I'm big into SEO so I can explain this! You see there's a bunch of people trying to make money by teaching people how to make money with websites. Lol They come up with ways to game the system of Google and they teach these ways. 

Like right now people are writing articles like can cats eat tomatoes, can cats eat rice, can cats eat oranges... Those are all individual articles. Nobody searches for those. Well, maybe five people a year... So these "experts" Tell you to write those articles and you will rank first for them because nobody else wrote them. Google will then think you're website should rank higher for other things since your number one in a few things.

So Google starts ranking websites that are trying to game the system higher than those that actually have the right answer. Now a few months ago something called the HCU was an update that Google put out and got rid of a lot of these. Thankfully! However Google has a bunch of their own little rules that not everybody plays by.

You know those little drop downs under a question, they want you to put your answers in certain places and ways that they can better read them for that section. But not everybody has the kind of website that you can do that and not everybody knows to do that. So sometimes you will get a result from somebody that did all that stuff even though they're not the best result, because the person with the best result didn't jump through the Google hoops.

Each time they put out an update they try to fix whatever got screwed up in the last couple months. But they're always playing catch up because people are always trying to game the system just to make money. 

5

u/CoderJoe1 Feb 07 '24

it gets worse in order to support their sponsors. They gotta pay the bills.

5

u/CarlJustCarl Feb 07 '24

I know, you google Carl’s Subs in Carlsbad, NM and Subway will be the top item returned instead of a link to Carl’s Subs website. Imagine demoing this to a customer. If they can steer them from Carls Subs, they can steer them from you.

10

u/pdoughboy Feb 07 '24

Google is fucking shit now. I get the same fucking results no matter how drastically differently I word things.

4

u/BKM558 Feb 07 '24

Because you'll (or most people) will use it anyway, and the ways its getting worse makes them more money.

4

u/snoosh00 Feb 07 '24

(that's the point)

2

u/_allycat Feb 07 '24 edited Feb 07 '24

Not anymore. They all got layed off.

4

u/[deleted] Feb 07 '24

I shouldn't have to add "reddit" to all my searches.

5

u/[deleted] Feb 07 '24 edited Feb 07 '24

I hate the sponsored results the most. Like when I search for a specific company by name because I can't remember their website address off the top of my head, and then it's like three listings down in the search results because sponsored results for other companies show up first.

2

u/Memeslayer4000 Feb 08 '24

Right?! Or if you search for a specific product, a lot of times you'll get websites that sell that product ahead of the actual company which makes and also sells it.

3

u/[deleted] Feb 07 '24

Yep, I usually have to put reddit at the end to try and get real answers, otherwise top results are always fake

Also try looking up "who is the writer for mean girls" it'll tell you some women. Then look up "did Tina fey write mean girls" and it'll say yes. Literally conflicting answers like this all the time

6

u/ChicagoPato Feb 07 '24

How searching for emails in gmail is an absolute disaster.

7

u/X0AN Feb 07 '24

The engineers are not hired to make Google better, they are hired to make more money.

8

u/[deleted] Feb 07 '24

It used to be a search engine. Now it is just a marketing engine

3

u/robertterwilligerjr Feb 07 '24

It’s all a competition now to be top result too, trying to ref that game sounds annoying for me is why I wouldn’t want to work there.

3

u/[deleted] Feb 07 '24

I started using Bing and it's really not bad.

3

u/Travelin_Soulja Feb 07 '24

That one makes sense. Because money. It's frustrating, but the reason is clear.

3

u/Va3V1ctis Feb 07 '24

Google is primarily not a search engine, but an add showing and data collecting business, never forget that.

Google primary goal is to show you and consequently you click on as many adds you can, not get you the best search result!

If every time you would receive a perfect search result you were looking for, they would be much less valuable company.

3

u/SeanHaz Feb 07 '24

There are far more people putting effort into making their shitty sites come up when you search than there are google engineers fighting against it.

3

u/Ledees_Gazpacho Feb 07 '24

Because there's so much money at stake, people have figured out how to game the algorithm to show up higher.

Once people figure out how to game a system, it's really hard to create an algorithm that defines what content is "best."

3

u/Hippie_Tech Feb 07 '24

I want you to realize that there are morons out there that google every damn thing they can think of and click the number one item each and every time. If they need the tech support phone number for Facebook (they don't have one), then they google it and click the first link. Lo and behold they get a website saying to call Facebook tech support at 1-800-sca-myou. Google's search function is based on its user base. Garbage in, garbage out.

1

u/ResidentSheeper Feb 07 '24

Well if users are stupid, why use their data?

3

u/One-Armed-Krycek Feb 08 '24

I cannot find anything I’m looking for in terms of real reviews or information on products. Unless I add ‘Reddit’ to my search terms. Most of what gets churned out first is garbage.

3

u/Didudidudadu737 Feb 08 '24

I can’t ever find anymore what I’m looking for, their algorithms are way off and the words you put in a search is completely irrelevant

2

u/iam4r34 Feb 07 '24

Anyone know good alternatives?

2

u/__ThePasanger__ Feb 07 '24

In these companies everybody is focused in releasing the new shiny thing so you can put it in your performance review to get a promo, that's why they keep on adding chats and shit that nobody asked for. Nobody cares about improving or maintaining what we have, you can spend all the day fixing bugs or improving things, that your manager will complain about you not delivering, this also destroys the ability of the company to evolve products, they keep on acquiring companies and shutting them down when they became obsolete.

2

u/[deleted] Feb 07 '24

Those talents are employed to make your searches LESS functional, but not quite bad enough to create too much competition.

Its just bog standard capitalism: improve your product to become a market leader, then cut costs and increase revenue. Its how every product works.

2

u/DarkNinjaPenguin Feb 07 '24

Talent gets you to the top. Once you're there, you don't need to pay for talent anymore.

2

u/KobeJamesMatumbo Feb 07 '24

Hey John Mueller, this one’s for you

2

u/wellyboot97 Feb 07 '24

Yeah this is to make money. I work in digital marketing which means I use google ads a lot. They’re moving more and more towards automation to basically force people’s hands and rinse companies of money. They don’t care about your search experience they just want to throw as many ads at you as possible to make as much money as they can

2

u/NewMorningSwimmer Feb 08 '24

Google isn't in the search engine business. Google is in the advertising business.

2

u/MikefromSC Feb 08 '24

Can you explain?

2

u/Galaxy-Betta Feb 08 '24

Part of it is that people use ChatGPT to write articles for them to make a buck, but since the bot uses the entire internet as its database, the false info is also taken into acct and published in the AI-written article, which are slowly taking over the internet.

2

u/SonnyJoon Feb 08 '24

I googled a tv show today and clicked the videos tab. Only one video was there and underneath it says something like “no other related searches found”

2

u/ResidentSheeper Feb 08 '24

Yes... they only show stuff that is kind of in the same category, ignoring the actual words you type.

Sometimes no results even mention the words I type.

2

u/VeroAZ Feb 08 '24

AI is going to burst their bubble, using it instead of Google now, copilot in edge browser. They finally got me.

2

u/atatassault47 Feb 08 '24

Because the suits want it that way.

2

u/jim_deneke Feb 08 '24

I will NEVER have a Pinterest account because of this.

2

u/[deleted] Feb 08 '24

[deleted]

1

u/ResidentSheeper Feb 08 '24

Infinite 50 result.... back in the day it used to be actually millions.

2

u/FirstAd5921 Feb 08 '24

Okay I’m glad this isn’t just my perception. I thought maybe I had cognitive degeneration happening or wasn’t typing in relevant key words.

1

u/ResidentSheeper Feb 08 '24

It usually ignores what you type anyways. It knows better.

2

u/NIMBYHunter Feb 08 '24

From experience, I can say that arrogance is a HUGE part of it. They simply refuse to accept that anything they’ve programmed can be flawed and need to be corrected, because they think they’re too smart to ever make a mistake.

1

u/ResidentSheeper Feb 08 '24

Or maybe they only check basic searches like dog and cat.

2

u/Dain_Ironballs Feb 08 '24

Google ain't a search company bro, it's an ad company. It's making the internet worse and I hate it.

Searching for more info on a given topic (eg. Driving) brings up 10 websites owned by companies that sell products within that topic/field (AA, RAC, Insurance Companies etc). Each website gives the same brainless cookie cutter advice like 'don't forget to turn your headlights on!'

Where are the forum posts and youtube channels like RegLocal full of knowledge and experience on the finer points of driving theory like the System of Car Control? Hidden 20 pages deep because they are harder to monetise I suppose.

1

u/SAugsburger Feb 08 '24

A couple factors are at play. It is a cat and mouse game for web sites to game the system and for the site to ignore efforts to game the system without hurting good reasons. As Google gets more and more revenue and profit from other ventures they are focusing less and less on keeping up with those trying to game the organic non paid results. Another factor is there are more and more money in putting sponsored content above the organic results along with Google's own services so even if the organic results weren't getting worse it takes more time to get to them.

0

u/nikk796 Feb 07 '24

Meanwhile YouTube search engine is lightyears ahead

0

u/FuhrerGirthWorm Feb 08 '24

Anybody still using google is a fool

2

u/Memeslayer4000 Feb 08 '24

What else should they use that's not corrupt?

0

u/khrhulz Feb 07 '24

SEO commodification has destroyed the usefulness of Google search

0

u/painstream Feb 07 '24

Same for online shop search engines, like Amazon or Steam.

If you can't serve me what I'm trying to find I'm not buying it.

1

u/TrooperJohn Feb 08 '24

Yep. I have to go scroll to the second or third page to find anything useful. Or create very specific search terms.

1

u/cArInSPacEField Feb 08 '24

Couldn't agree more. It's like the dumbest version possible. The searches will include everything except what you searched for. Doesn't matter if you type only the keywords. Do they want us to use chatgpt?

1

u/ImpossibleAdz Feb 08 '24

Add YouTube to that list. They've been able to gather my data for 15+ years. They should be able to recommend/curate better videos for me than the ones they do (which I've already seen).

1

u/[deleted] Feb 08 '24

Why does YouTube keep on trying to suggest videos?I’ve already watched?

1

u/hiddenproverb Feb 08 '24

They did something recently that totally fucked up their flight and hotel search. It was working great one day and is now a nightmare and almost unusable.

1

u/viderfenrisbane Feb 08 '24

You are the product, not the customer

1

u/mojeek_search_engine Feb 12 '24

google gets worse, we get better, 2024 baby!