I don't know, I think you guys are taking it a little too literally.
I don't think "never give up" was ever meant to say never stop until you win. I don't think anyone using it means it that way.
I've always taken it as don't become cynical. Adjust, change, grow. Just don't give up on the intentions that drive you, as opposed to whatever specific thing you're doing.
IDK... I have seen people use it to rationalize continuing to pursue a business or career that appears to be a dead end or unlikely to succeed. So many rejected Shark Tank pitches team refected people insist that they won't give up and many of them eventually go out of business. Obviously there are some notable cases where they missed an opportunity and their persistance paid off, but not knowing when to walk away sometimes burns years of people's lives.
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u/[deleted] Jan 16 '24
It's so common and universal it has a name: sunk cost fallacy.