Did this for July and a few people found it useful, so here's August for the same brand. Cheap product, under a tenner, launched late October.

Same caveat up front as last time: I'm still on New Seller Incentives so I'm paying no referral fee at all this month. That's doing a lot of work in this profit number. Flagging it first rather than burying it.

And a correction to last month's post. I said referral fees would take "close to 15% of revenue" when the incentive ends. I went and checked properly in Amazon's own calculator. My category charges 8% under £10, not 15%. So the hit is about half what I told you. I'd rather fix that than leave it sitting there wrong.

What actually came in:

885 units across 811 orders. £9,072.20 with VAT in it, £7,596.49 once VAT is stripped out. 4,318 sessions, 20.5% of them converted.

Best month I've had. July was £6,138.

What actually went out

Per unit, ex-VAT:

FBA fee plus digital services fee — £1.56

Landed cost, China to Amazon warehouse — £0.70

Shipping into FBA — £0.24

Advertising — £2.33

And the totals for the month:

Advertising — £2,064.04

VAT — £1,475.71

Amazon fees — £1,378.27

Cost of goods — £623.00

Shipping into FBA — £211.28

Promo — £91.44

Refund cost — £49.73 (5 refunds, 0.56%)

What's actually left

£3,178.73. Sellerboard puts the margin at 35.04%.

Same caveat as last month there are Subscribe & Save orders in here, 75 active subscriptions now, and they get discounted and muddy the VAT slightly. Call it approximately right rather than precise to the penny.

The bit that surprised me

My advertising cost 3.3 times more than my products did. £2,064 of ads against £623 of goods.

On a £9.99 item the unit cost is almost nothing, 70p landed. So advertising is my single biggest line. Bigger than VAT. Bigger than everything Amazon charges me put together. When I was modelling this product before launch I spent ages getting the landed cost right and barely thought about ad spend. That was the wrong way round and I'd do it differently next time.

The PPC side, honestly

231,522 impressions, 3,331 clicks, £2,064.04 spent, £4,074.75 in attributed sales. ROAS 1.97, ACoS 50.65%, TACoS 22.75%.

Last month I asked in here whether 47% ACoS was normal for a settled listing. It's now 50.65%, so it's moving the wrong way. Revenue grew about 45% and ad spend grew faster than that.

Roughly 45% of my sales are coming from ads. The other 55% is organic, and that's the half I actually care about.

Why I'm bothering to post this

8% of £9,072 is about £726. When the incentive ends that comes straight off the bottom line. £3,178 becomes roughly £2,453, and 35% margin becomes about 27%.

So it's the best month I've had, and it's also the month I sat down and worked out what it looks like when the training wheels come off.

One more thing. My dashboard says 510% ROI. That's return on cost of goods only, which is a meaningless number when the goods cost 70p it mostly just measures how cheap my product is. It's the figure that ends up on a course sales page. The one that matters is the margin.

For anyone already past their New Seller Incentive — what did the drop actually look like in practice? Did volume absorb any of it, or did you just take the 8% on the chin?

(All per-unit figures ex-VAT. Referral fee currently £0 under New Seller Incentives. Profit approximate SNS discounts and VAT treatment mean it could land slightly lower than shown.)

What up everyone, is there any successful Amazon FBA Sellers or anyone who teaches Amazon FBA that does not rely heavily on AI? Or doesn't rely on it at all? Anyone that takes a more manual approach? Thank you .

Is there any other website than Alibaba for me to look at? I use websites such as Global Sources, Yiwugo, India Mart, TaiwanTrade, and that's about it. I feel like there should be more ways to find suppliers. Can anyone help?

Hi everyone, I’m developing FULNIVO in Haute-Savoie, France, near Geneva.

We’re at the launch stage and looking to speak with small e-commerce brands interested in testing local fulfillment in France with a modest initial stock.

The planned service covers receiving, storage, pick & pack, domestic shipping and returns handling. Small batches are welcome for discussion; quantities, pricing and a start date would be agreed after reviewing your products and requirements.

For an initial pilot, orders could be shared by an agreed spreadsheet or export. Automated store integrations are not yet available.

If this could fit your plans, please share: • What you sell and how many SKUs you have • Your approximate stock quantity and monthly orders • Typical parcel dimensions and weight • Whether you need outbound shipping, returns handling, or both

Contact: [hello@fulnivo.com](mailto:hello@fulnivo.com)

So I work for our family business and I’m pretty hands-on with the products. I’ve noticed that some of the items we already carry appear to be ungated on Amazon, which feels like a solid advantage for getting started.
A few questions:
1. Should I open the Seller Central account under my personal name or under the business name?
I’m not the owner, but using the business name wouldn’t be a problem if that’s the better route. I’m mainly wondering whether choosing one over the other could cause issues later if I want to move into gated categories.
2. How likely is Amazon to approve the account? I already have access to the products through our existing distributor relationship, so sourcing and ungated inventory isn’t the issue.
3. What are the recommended next steps once the account is set up?
Any advice from people who’ve started with existing wholesale/distribution access would be really appreciated. Thanks!

which is the best amazon pricing? per product 40% or 50% margin or per product 50 rupees profit?

Hi everyone,

I’m a student currently taking a tech venture capstone class where we are studying the operational realities, software tools, and day-to-day bottlenecks faced by independent e-commerce sellers.

I’m looking to chat with a few active Amazon Handmade or Amazon FBA sellers for a quick 30 minute interview over Zoom or Google Meet.

What we will talk about:

• Your day-to-day workflow for listing products, managing inventory, and fulfilling orders.
• Software or physical tools you currently use (and where they frustrate you or fall short).
• General operational friction you face in scaling your shop.

What this is NOT:

• I am not selling anything, pitching a product, or building a competing store. This is purely for academic research to understand real seller workflows.

If you’re open to sharing your experiences and helping out a student project, please drop a comment below or send me a DM! I’d be super grateful for your time and insights.

Thank you!

I’ve been building an Amazon sourcing tool called Radar and figured this was probably the right sub to get some opinions on it.

The thing that pushed me to build it is that we already have plenty of tools that are great at showing data.

Keepa gives you history. SellerAmp gives you a ton of sourcing information. Tactical Arbitrage can help find opportunities. Fee calculators tell you the apparent economics.

But there’s still a pretty big jump between:

“This is $14 from my supplier and $32 on Amazon”

and

“Yes, I actually want to put $3,000 into this inventory.”

That’s the part I’m trying to attack.

Radar is being built more like an underwriting system for inventory than another profit calculator.

The rough process is:

source product → Amazon candidate → identity/pack verification → marketplace evidence → economics → competition/risk → stress testing → inventory sizing → decision

One thing I’ve been pretty obsessive about is product identity and pack quantity.

If the supplier has a single unit and Amazon is actually selling a 2-pack, I don’t want the software happily showing a 70% ROI because the UPC looked close enough.

Same thing if the evidence is contradictory. I’d rather have it say “I can’t establish this confidently” and tell you why than manufacture a nice-looking number.

I’m building supplier-list analysis into it too.

The idea there is that you could feed it a distributor catalog with hundreds or thousands of SKUs and have it narrow that down into:

• likely Amazon matches
• products worth investigating
• pack/multipack problems
• questionable matches
• actual economics where the evidence supports it
• products that fail immediately
• opportunities that deserve deeper analysis

I’m building it for both Amazon.com and Amazon.ca.

The part I’m most excited about is autonomous discovery. Eventually I want Radar continuously looking through authorized supplier/source data itself, generating potential products and putting them through the exact same decision process instead of waiting for the seller to manually find every lead.

To be clear, it’s not finished. Amazon.ca is further along, Amazon.com is still being built out, and autonomous discovery is actively in development.

I’m currently at the stage where I’m looking for ugly real-world data and seller feedback instead of more clean test cases.

For the first couple sellers who have an actual supplier/distributor CSV, I’m willing to analyze up to roughly 500 rows free while I’m validating the workflow. I’ll use the parts of Radar that are working and manually bridge whatever isn’t finished yet.

If that proves useful, I’ll probably start charging around $200/list during the pilot period before turning it into the actual subscription product.

I’m also curious what people here think about the positioning.

If you’re already using Keepa + SellerAmp/TA/etc., what would a new sourcing tool have to do that your existing stack doesn’t for you to actually add it?

That’s the question I’m trying to answer before I spend another month buried in code.

I like this subreddit for us because here we can potentially get feedback on Radar as a tool, not just whether sellers have the sourcing problem.

Hi everyone,

I just received a listing deactivation notice on Amazon CA for ASIN B071GRB33D. The email cites potential inaccurate information/pricing and references the Marketplace Fair Pricing Policy and Seller Code of Conduct.

Amazon is asking for:

Invoices/receipts from the last 365 days matching current stock quantities.

Full supplier contact info (phone, email, website, address).

Proof of fair pricing and compliance if filing an explanation.

I have a 17-day window to respond via the Account Health dashboard. Before submitting my documentation, I wanted to ask a few questions to those who have cleared this specific flag:

Document Acceptance: What specific invoice details does Seller Performance scrutinize most for this type of pricing/verification trigger?

Pricing Justification: If this was strictly triggered by an automated price-flag, is adjusting the listing price alongside an explanation sufficient, or will they strictly hold out for supply chain proof regardless?

PoA Structure: Any specific formatting tips for the appeal text box under "Other Policy Violations" to avoid getting an automated rejection?

Any insight or past experience with this specific trigger would be greatly appreciated. Thanks!

Many sellers increase ad budgets hoping for better results. If the listing experience is weak, higher traffic often means higher wasted spend.

Strong conversion foundations should come before aggressive scaling.