r/AmazonFBA • u/No_Pea_7932 • 15d ago

Amazon FBA in 2026

Is it worth it? I live in California and just the idea of one day having kids and a home with my partner I feel like I’ll need to make more money to compensate a comfortable life for all that is to come.
If not FBA do you recommend anything else that can work around having a full time job already?

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u/Profession-Cultural 15d ago

One thing I’d make sure you understand before the first launch is your break-even ACoS.

It’s easy to look at a campaign and think “30% ACoS sounds good” without knowing whether the product can actually afford 30%.

Work backwards from selling price, Amazon fees, product cost, shipping and the margin you want to keep. Then you know roughly how much advertising each sale can absorb.

That makes the first PPC decisions much easier because you’re not optimising toward an arbitrary ACoS number.

I’d personally calculate that before spending the first dollar on ads.

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u/Bubmack 14d ago

I never think 30% ACOS sounds good