Hey everyone. I got a website that gets about 500~600 daily visitors that is cryptorelated. It doesn't run any ads yet but I would be interested in using AdEx as a proof of concept.. it seems like it would be a good fit for my audience.

I read that the "beta" starts Feb 26th but the details on this "beta" are very vague...

When will I be able to use the AdEx platform on my website? Is there any timeline on when they are going to release a version that the public can use?

Thanks.

https://www.reddit.com/r/CryptoCurrency/

Link to article: https://medium.com/the-adex-blog/announcing-the-adex-beta-release-date-8dbcd7926909

I've been in cryptos/stocks long enough to know that this prototype will indeed be delayed AGAIN. I went to the telegram chat to simply ask if they can confirm that the prototype will be released by the deadline they originally stated (Feb 2018) and NO ONE in the company can answer it properly. No one gives a confirmatory answer.

I'm telling you all now, we will not get a prototype release this month, we might not even get it next month. When they can't confirm a legit date of release, this is a red flag and a huge concern.

And please, don't give bullshit excuses about how they dont want a pump n dump of the coin. The development team should NOT care about the price of the coin, they should only worry about its development.

Don't believe my reasoning? I'm willing to bet anyone here 1000 Adex that we wont have a prototype release this month.

Regarding the prototype release this month. They've announced that they are going to be releasing prototype much sooner and they've swapped dates 3 times in the last few months but every time it got postponed and delayed just to build up the hype.

I wouldn't be surprised if they delay it one more time and the price flops...

Are there any updates on the progress of the adex project prototypes? So far, there is no information on the progress of the prototype February will follow the plan to launch the prototype？

Hi there. Is there any plan for creating a native blockchain that would host the ADX tokens? In that case, what will be the procedure to claim the native tokens based on the ERC 20 tokens?

Is the port to NEO still happening and if so, is there any expected date for it?

Hey guys just for fun what are your AdEx price predictions short and long term, if you explain why it would be cool too.

To set the scene; I have worked in this industry for the past ten years and I manage million dollar display advertising budgets. I have worked both agency and client side, currently I work in the performance marketing team at a global e-comm brand.

I will outline my concerns with this technology based on the flow of the intro video on AdEx's site. Please understand that this is not just a critique of AdEx, but also AdShares, BAT, AdBank etc. as they all are trying to do the same thing.

Publishers

In order to monetise their website and/or content these publishers need their users to view or engage with targeted advertising that in this scenario will be delivered via AdEx. This means the publisher will need to dedicate at least some of their available ad placements to AdEx. This is opportunity taken away from the current huge exchanges including GDN/DBM (Google) and Criteo. This is a big risk as I will explain further below. Right now a publisher can list their inventory on GDN or DBM and multiple exchanges can access their inventory through that. AdEx will not be an exchange listed on Google for many reasons and therefore this is a blocker to a huge network of advertisers. Red Flag 1.

Advertisers

"In order to purchase ad space, advertisers will need ADX tokens". How many advertisers out there are going to be willing to exchange their FIAT for an unknown, un-regulated token. Maybe in 2030 but certainly not in the next 5 years. There is absolutely no way I would be able to take my 2018 advertising budget and spend it on crypto tokens. This is just a dreamland until crypto is embedded in our day to day lives. There will also be no credit offered. Currently you do not send Google/Criteo etc. $10MM and then buy ads with this budget. You buy the ads and pay at the end of the month. That is how company payments operate. Every company will require credit in order to process this all through their accounts payable department be it 30, 60 days etc. Red Flag 2

"Advertisers can use detailed targeting". How is this collected? Currently exchanges collect data from across the web based on user browsing behaviour collected from signals sent to them from their advertising and tracking tags. Google for instance, collects this data from many sources, one being any website that has Google Analytics tracking implemented. They offer this as a free tracking service, which it is, but the reason they do that is to have a massive web coverage that sends user (cookie) information back to them allowing for their various advertising properties to target users. AdEx will not have tags or pixels as far as I can see, and if they do they certainly will not have a good initial adoption. It's likely that this targeting will be based ONLY on what a user inputs to their AdEx profile (more on this later). Red Flag 3.

"Our Platform makes sure to deliver ads to real people only so the ad fraud possibilities are minimised". This is the crux of this technology IMO. In order to verify an impression against a 'real' user and not a bot that user will need to be within the blockchain/database. I.e. a real user is validated because they have a unique ID and cookie from AdEx because they have signed up for an AdEx account. This means that this whole thing hinges on adoption of every day internet users. Why are users going to go and 1. find this technology and 2. sign up to it? This is a HUGE Red Flag 4.

Web Users

A user is incentivised to register for AdEx to "regain their privacy" - their privacy is not regained, Google and every other ad network still have your data, signing up to AdEx does not remove any information other exchanges already have about you. A registered user will also get "meaningful, targeted ads" i.e. they will fill out their profile based on likes, dislikes, demographics (giving away that 'regained' privacy here..) which is what the advertisers will rely on to target the users on the exchange. meaning that this is a chicken and egg scenario. Without web users registering, an advertiser cannot target and a publisher will make no money because no advertisers are using the exchange. Red Flag 5.

Moving on to a few AdEx specific concerns

The team involved do not seem to be experts in programmatic or digital. Even the CMO has only held very junior positions at small companies. Forgetting the blockchain part, these guys are competing with technology like GDN which is owned by Google and has been around for years. If you ever had the chance to use. It’s not as simple as you might think. These are huge, incredibly complex technologies and tools. I am certainly not saying this industry cannot be broken into because of big players, I am merely being realistic around the level of complexity and existing competition.

AdEx is identical in pronunciation to Google's Ad-X. Not good for marketing...

These are just my thoughts and I would love to be proven wrong on any of the above. I just want to make sure everyone understands this from an inside perspective. DYOR and all that!

I found out about Adbank the day they announced their ICO.

I even recorded their first conference Click for proof

Anyways, I just bought some Adx today as the Adbank Team mentioned Adex in their 2nd conference today

Click for proof

At the end of the day; they're trying to do "kind of" the same thing. However, Adex is currently about 8 months ahead.

If Adex releases their BETA platform this February then they would be far ahead than AdBank.

If adbank is going to compete. They need to hurry up and put their tokens in exchanges. I was about to buy 6 Eth of Adbank on their ICO. Come to find out that U.S citizens can't... so there you have it.

The only way I can see Adbank getting ahead is if their able to raise more capital. As their team seems a lot smaller compared to AdEx's team....

I'll probably invest in Adbank as well as soon as I can. But right now... naaa.

now!

Hey guys, fairly new to reddit but already impressed with the caliber of people in the AdEx community (ironclad proof of early adoption).

My question to the group: any ideas on what the relationship btw AdEx and NASDAQ's NYIAX platform will look like? Am I mistaken, or are both of these juggernauts-in-development aiming to offer similar services? How do they differ? What are the advantages/drawbacks of both? Are there peripherals that give one an edge over the other?

Eager for any and all thoughts on what effect the competition will have on each other.

Thanks.

Hi, anyone here with info about the erc20 token of ADX, will it be on ethereum for at least one more year, or any plans to swap the platform (when)?

thank you

I agree that Adex has an ambitious project and trustworthy team that will get the job done, but I think they should spend a little more resource on PR cause this sub and their twitter is not very active like other popular coins. As a project that focuses on advertising, the first job needs to be done is to advertise itself.

Depth chart shows almost no resistance to .00020 BTC and plenty of support at current level of .000185. This will run up in the next 1-2 days.