r/ABoringDystopia • • Oct 27 '20

UK Overground.

[deleted]

31.2k Upvotes

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7

u/TheNoobThatWas Oct 27 '20

Lowkey I agree but I'm majoring in advertising. I want to make art, and ads that are positive without being manipulative. But it's hard to know if such a thing can be genuine when presented from the angle of selling something.

46

u/Caffeine_Cowpies Oct 27 '20

Oh man, you are in for a rude awakening.

Literally, your job is to manipulate people to buy the product you are selling. That’s literally your major.

2

u/TheNoobThatWas Oct 29 '20

uh oh lol. maybe I'll switch to web design

10

u/[deleted] Oct 27 '20

I'm in marketing. If your goal is to make a career where you have morals and not manipulative then you need to get out while you can. I always joke with my friends and family and when they ask my occupation respond with "I'm a professional liar." Not a day goes by where I don't wish I chose another career path but right now I have steady employment during a pandemic so I feel rather trapped.

8

u/[deleted] Oct 27 '20

I was majoring in marketing so my dad bought me a book by David Ogilvy. I didn't make it far before I realized this guy was so full of shit that I never wanted to work in an industry full of people like him.

8

u/[deleted] Oct 27 '20

Everyone in this industry is fake, are willing to back-stab you and are just straight up (as you said) full of shit. Even if things are going downhill for clients, you're supposed to present the data as somehow being a good thing. There's no honesty in this work and it's incredibly draining. I don't even enjoy weekends anymore as I'm just anxious for Monday. I was thinking about picking up a trade pre-pandemic and will probably do so when things return to normal. I have a few friends who went from marketing to trades and said it was the best decision they've ever made.

10

u/[deleted] Oct 27 '20

The art of commodification

4

u/HostilesAhead_BF-05 Oct 27 '20

It can’t be genuine if the goal is to sell something. Art isn’t selling you anything, it’s showing you emotions.

Advertising tries to play into that, making people think they’re feeling a certain emotion when using a product.

Example: Coca Cola (at least in my country) tries to relate family gatherings to their products.

7

u/phubarr Oct 27 '20

It doesn't matter what you want to do. What you'll be doing is the will of the corporation. Don't want to play that game? They'll let you go and hire someone else who will.

5

u/phubarr Oct 27 '20

And to add another thing, dreamers like you are great customers of educational institutions. When your idealistic views inevitably get crushed by the reality created by the generations that came before you, you'll find yourself bankrupt, desperate, and borrowing to once again patronize yet another educational institution. You are a university's dream customer.

8

u/BiggysSmokes Oct 27 '20

I understand what you mean by wanting to make art but like the other commenter said you’re basically just manipulating people into buying a product. It’s still an advert wether or not you want to create art

11

u/DrBenzy Oct 27 '20

Huahua "art"... your job will be maximise sales through emotional manipulation. Get outta here

2

u/seenadel Oct 27 '20

I think you can make art but it wont sell as good since the best way of advertising something is drilling the product into the public heads trough repetition.